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how much do sponsors pay golf professionals

by Dejah Breitenberg II Published 2 years ago Updated 2 years ago
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The My Golf Spy website estimated in 2009 that sponsors paid at least $75,000 per year to put their names on the front of tour player’s hats, adding that Luke Donald received $1 million annually from his sponsor. Many players wear a company name or logo on their hat as part of a larger deal.

To enhance their brand, many sponsors and other companies offer corporate events making the golfers available to meet with some of their top clients. These events provide the opportunity to earn somewhere between $25,000 to $250,000 depending on the golfer's popularity and the profile of the corporate.

Full Answer

What is the role of sponsorships in the golf industry?

Golf sponsorships are an important part of the professional golf playing industry, though these pale in comparison to those found in other sports. For example, Betway’s sponsorship of West Ham FC brings the club to the tune of €11.5 million annually.

Are there any gambling sponsorship deals for golfers?

But you'd struggle to find even one gambling sponsorship of golfers or golfing events. While golfers themselves have some pretty lucrative sponsorship deals, it's nothing compared to what they could be receiving from gambling company sponsorship.

How much does it cost to sponsor a PGA Tour golfer's hat?

The front of a PGA Tour golfer’s hat, which is visible in any televised close-up, is one of the more desirable locations for sponsors. The My Golf Spy website estimated in 2009 that sponsors paid at least $75,000 per year to put their names on the front of tour player’s hats, adding that Luke Donald received $1 million annually from his sponsor.

How much do PGA Tour players get paid for winning tournaments?

So most of the contracts above also include performance bonus incentives including approximately $10k – $25k for keeping your Tour card, $25k to $100k for a PGA TOUR win, and another $100k for making it into the FedExCup final (Top 30). Bryson DeChambeau plays his shot from the fourth tee during the…

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When will the PGA open sponsorships?

February 2019 : PGA Opens Sponsorships to Gambling Companies. Back in February, the PGA Tour made the decision to allow gambling companies to sponsor golfers . Having been enacted immediately, larger casino companies and golfers alike were thrilled by the news.

How much did Phil Mickelson make in 2019?

Always the bridesmaid and never the bride, Phil “The Thrill” Mickelson just loses out to Tiger Woods, yet again: He's estimated to have earned almost $39.4 million in 2019 - $2.4 million of these in tournament winnings, and $37 million in sponsorships, which look a little different to Tiger Woods’:

How much did Justin Thomas make in 2016?

One of the younger entrants on our list, at only 26, Justin Thomas earned around $26 million last year, $3.17 million of which came from the PGA Tour, and $23 million from some pretty big brands sponsorships:

How much does Jordan Spieth make?

Also the victim of an “off” year, Jordan Spieth has still earned a cool $31.7 million (or thereabouts) in 2019. Back in August, he he finished 58th in the PGA Tour's final standings, earning $1.78 million.

How much money did Tiger Woods make in 2019?

Estimated to have earned around $45.15 million in 2019 alone, Tiger Woods is both famous and infamous: the past decade has seen his name in the headlines for more off-course reasons than on-course, and as a result, he lost a lot of sponsorships.

Is there a casino sponsorship for golf?

Amazingly, there don't really seem to be any casino or gambling-related golf sponsorships among top pros in 2019, with the top 5 professional golfers worldwide instead being sponsored by golf companies, sports companies, fashion houses and energy drinks.

Does MGM sponsor golfers?

While some land-based casinos - such as Las Vegas’ MGM Resort - have had a long history of sponsoring golfers (especially PGA Tour regular, Ryan Moore), when it comes to online vendors sponsoring events, it seems there is a lot of opportunity with very little takeup.

Nascar-ization of Golf

Anybody that has seen John Daly walk the fairways in recent years…is witness to what a human billboard looks like in the game of golf. For the most part this type of advertising was reserved for the Nascar industry. Where even a square inch on a dashboard cam is worth a couple years salary to most.

Right Sleeve

This sleeve is less precious than the left because it gets less TV time, but some marketers prefer it because it shows up on a right-hander’s follow-through. For lefty Phil Mickelson, whose right side faces the target, this is the million-dollar sleeve.

Chest Pocket

The best real estate south of the ears. You can get a no-name for the minimum, but even such second-tier stars as Luke Donald and John Daly (well he could) can command $250,000 or more for over-the-heart coverage.

Shoes

Footwear is cheaper than you’d think until you stop to think: You see shoes on TV only when a golfer goes into a hazard.

Back of the collar

Jim Furyk signed a three-year, $2 million deal to wear a Johnnie Walker logo here. (That’s Johnnie Walker menswear—hard-liquor logos are a no-no.)

How much did golf sponsors pay in 2009?

The My Golf Spy website estimated in 2009 that sponsors paid at least $75,000 per year to put their names on the front of tour player’s hats, adding that Luke Donald received $1 million annually from his sponsor. Many players wear a company name or logo on their hat as part of a larger deal. Tiger Woods’s overall deal with Nike in 2009, ...

What is the PGA endorsement policy?

Images on a player’s hat or other clothing must be “in good taste” with respect to its size and number. The policy recommends that no logo be larger than 3 by 5 inches. In general, the tour mandates that images or messages on a player’s clothing should be “tasteful and in accordance with standards of decorum expected of professional golfers.”

Did Ryan Moore get a sponsorship?

Ryan Moore made headlines in 2009 when he refused any sponsorships for the season. Pro golf agents told Golf.com that Moore could’ve received $200,000 for a hat sponsorship alone that season. The following year, Moore signed a sponsorship deal that included wearing the hat of club manufacturer Adams.

Do golfers wear sponsors on their hats?

While golfers haven’t become walking billboards the way many race drivers have, it’s a very rare tour player who doesn’t at least wear a sponsor’s name on his hat.

Who is the highest paid LPGA golfer?

The highest paid LPGA golfer is Lydia Ko with $2.8 million. The “typical” salaries in the table are based on medians. The median is just the salary where half of all golfers make more and half make less. It makes a lot more sense that average pro golfer salary because averages get skewed by the highest earners.

How much did Phil Spieth make in 2015?

Even in PGA money only, Spieth is lord of the links with $12.03 million official dollars in 2015. So far the golf gender gap is abysmal.

How much money did Jordan Spieth make in 2015?

Looking at that list, Jordan Spieth is tops with $12 million. That’s the most official money earned by any PGA star in 2015. Jordan Spieth was born in 1992 and has already earned $149 million. It would take 50 typical Americans working their entire lives to make that kind of money.

Do golfers make as much money as doctors?

They don’t make quite as much as doctors but some of them make a lot more and most do pretty well. That said, without endorsement deals, golfers don’t stack up well compared to other sports stars. The table below shows that typical pro golfers come in dead last compared to players in the top four leagues.

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