how to market a golf course

The Best Golf Course Marketing Ideas to Use

1. Fire Up Your Email. Email marketing is a great way to stand in contact with local people and promote events that are...
2. Run Several Events. Having several competitions run every week is a great way to get people involved with your golf...
3. Host Charity Events. Golf tournaments are a great way for local businesses to...

Full Answer

Do you need to expand your golf course marketing campaign?

So, engagement on social media platforms like Facebook, Twitter, LinkedIn, Instagram and others is one of the great modern golf course promotion ideas. Running paid social media ads such as Facebook ads, Twitter ads, Instagram ads, and etc. is a well-proven way to generate traffic to a business’s website.

What is email marketing for golf courses?

Sep 03, 2021 · Keep your loyal customers and fans up to date with information on the golf course, the industry, and more -and keep them coming back. At the end of the day, it is a good idea to hire a group of professionals to help market the golf course.

How can data drive your golf course marketing efforts?

Putting Research Into Action. SUCCESSFULLY MARKETING YOUR GOLF COURSE. Cost for placement of newspaper ads is determined by the size of the ad, size of the market, and the circulation figures of the newspaper. Golf course owners should invest in ads that best reach their specific market.

How can you promote your golf course?

Jun 17, 2014 · The Best Golf Course Marketing Ideas to Use 1. Fire Up Your Email. Email marketing is a great way to stand in contact with local people and promote events that are... 2. Run Several Events. Having several competitions run every week is a great way to get people involved with your golf... 3. Host ...

How do golf courses advertise?

BrandingPick a signature hole. ... Advertise Your Course Layout With a Drone Video. ... Take Quality Course Pictures. ... Run a social media contest. ... Remarket your customer list on Facebook. ... Leverage your pros on social media. ... Update your review profiles. ... Encourage customers to post about your golf course.More items...

How can I make my golf course more profitable?

Strategies to Boost Revenue at Your Course This SeasonSell packages.Custom memberships.A well-designed loyalty rewards program.Branded merchandise.Sponsorships.Add an eCommerce page to your website.Open up an online booking channel.Upselling and cross-selling.More items...•Apr 8, 2021

How do golf courses get clients?

The obvious strategy is to show up early and ask to be connected with other members needing an extra person to complete a foursome. Over time, you gradually meet more and more members. It's been said after you play golf with a person for a couple of hours, you get a pretty good idea if you would want them as a client.May 4, 2018

Can you advertise on a golf course?

If you think about TV commercials, billboards, or radio ads, you would be right, but there are much more effective (and less expensive) ways for golf courses to advertise in 2019. Advertising is part of your marketing strategy as a whole, striking a balance between ads and the rest of your messaging is key.May 7, 2019

Do golf courses turn a profit?

Profitable golf courses are generally selling for six to eight times EBITDA, while courses that aren't profitable tend to sell at 0.8 to 1.4 times revenue.Dec 21, 2021

Do golf course owners make money?

The most common income streams are green fees, membership fees, pro shop sales, and food and beverage sales. While increasing membership fees or green fees might seem like a good way to increase revenue, it might put off more golfers than the additional income earned.Sep 6, 2021

Who is the target market for golf?

avid golfersConsumers in our target market are avid golfers. They know their strengths and weaknesses, and seek out products that will improve their particular game (game improvement clubs). While a large sweet-spot is always desirable, designing for the largest sweet spot can leave less room to correct other common swing errors.

How do golf courses improve business?

1.) Claim & Optimize Your Online Business Listings. ... 2.) Dive into Google Analytics More Often. ... 3.) Shoot More Videos for Social Media. ... 4.) Retarget Past Customers. ... 5.) Host More “Fun” Golf Tournaments. ... 6.) Implement a Giveaway to Grow Your Email Marketing Database. ... 7.) Run “Micro” Facebook Ad Campaigns. ... 8.)More items...•Aug 21, 2019

Is business done on the golf course?

It's no surprise that a lot of business is done on the golf course. Golf provides the player with an enormous opportunity to build huge networks of friends. From those small circles, you get to know more and more people. You can just show up at a club and get a game.Apr 16, 2020

How do I market myself as a golf instructor?

9 steps to market and grow your golf instruction businessUnderstand the market.Focus on filling the demands of your market based on your current skill set.Set your program apart from the masses.Create programming using your technology/training to better fill the demands of your current market.More items...•Jun 30, 2015

How do I market my country club?

Your country club marketing plan should include a website, a Facebook, Twitter, LinkedIn, Pinterest, and Instagram account. Be sure to make mention of outstanding staff and their accomplishments. Personalize your social media online presence to make the most of that form of communication.Apr 28, 2021

What is the best way to market a golf course?

An important branding strategy for your course is to develop at least one hole that is memorable and special —often the most aesthetic hole with picturesque views. This hole will be the most memorable part of a player’s golf round and should be front and center in your course marketing and advertising strategy. Of course, this doesn’t mean you should disregard the rest of your facility when developing marketing initiatives but everything will revolve around your signature hole.

What are the challenges golf courses face?

However, one of the major marketing challenges golf courses face is branding —people aren’t used to looking towards their local golf course to buy food. As with any part of your business, your restaurant requires its own business planning.

Why is referral marketing so popular?

Referrals are known as one of the cheapest marketing strategies because you put your best salespeople in charge: your customers! Word of mouth is still considered the most influential method of generating new customers since humans have the intrinsic quality of trusting their friends and wanting to share experiences.

Why is data important in marketing?

You need to collect detailed data for each customer to be able to build a meaningful customer data profile. Once you can segment your customers based on data, you can understand their behaviour much better and determine what type of messaging is necessary to reach each group.

What is email marketing?

Email marketing is a staple marketing channel in the golf industry. Nearly all of the golf courses we’ve encountered use email marketing in some form or another. Most courses, send newsletters or blast their customer databases with the occasional promotion. No matter what you send, you are guaranteed to see better engagement and conversions if you use nice-looking templates, clear copy, with a clear call-to-action. We recommend checking out these free email templates we developed to help operators send better emails.

What are golf courses using mobile apps for?

Hundreds of golf courses are using them to streamline online booking, shopping, score tracking, and social communities within their member and customer bases. They provide an elevated level of service and represent a direct marketing channel that sits in the pockets of your audience. Mobile apps give you the opportunity to market your course by sending a variety of push notifications directly to your golfers.

Why is it important to take pictures of golf courses?

Taking beautiful pictures of your golf course is an essential part of your branding strategy. If you do not have beautiful visuals that highlight your facility’s best features, it’ll be difficult for you to attract new golfers —especially in the online space.

Golf Course Marketing Ideas

Today’s advanced marketing resources make it easier than ever to increase your golf course’s new customer base, visitor traffic, sales, and profits. With your own dedicated digital marketing agency specialist to help you, you can quickly have the ideal golf course marketing strategy.

Digital Marketing For Golf Courses

Digital marketing can include a variety of onsite digital tools and equipment as well as online digital options for promoting your local business. In fact, a strong online presence has become an indispensable part of today’s sophisticated marketing and sales strategies for virtually any small business.

Website Design

Your website is your golf club’s online presence. So, you need a top-quality website design. Evaluate your existing site design.

Online Advertising

As the world’s biggest search engine, Google receives a staggering 60% of all internet searches. So, naturally, Google AdWords (Google’s advertising system) provides a much wider online advertising reach than any other search engine. Featuring your ads on Google can be expected to generate strong potential customers, if managed properly.

SEO Marketing

Even the best golf club marketing ideas can’t lead to new membership sales if people can’t find your location. Proper search engine optimization (SEO) makes it possible for web users to find your website. It helps trigger the Google algorithm to recognize your site as one rich in information about the topic the user is searching for.

Content Marketing

One of the highest quality golf course marketing ideas is providing valuable knowledge to avid golfers, novices, would-be golfers, and even to golf pros, caddies and instructors. There’s something special about sharing knowledge with people who will appreciate learning from your organization.

Social Media Management

On Facebook, Twitter and other popular social platforms, your golf club members and prospects are connecting with their business acquaintances, friends and family. People now look to their online social circles for advice on what to buy, where to join, etc.

1. Free Rounds

Some of the best business and marketing advice I ever received was about the benefits of giving away your product or service for free.

2. Local Partnerships

A few weeks ago I was watching Garage Rehab with Richard Rawlings. He’s been going around helping small auto garages with their business.

3. Video Documenting

You have a beautiful golf course. You’ve probably heard people tell you to get on social media.

Bonus: Operations

Look at your operations for ways to improve the experience for all golfers.

Conclusion

These ways aren’t all sexy when it comes to getting golfers at your course. But over the long-term they can work great to get people to come to your course and then keep coming to your course. Implement them today and it could lead to a better experience for your customers, your staff and your community.

Market Like You are Approaching the 18th Green

Too often Golf Clubs and Special Event venues try a million different things to generate more business, losing money and wasting time in the process. But a clear strategy based on proven frameworks and effective digital marketing can deliver 3x (or more) ROI, often in less time than you would expect.

A Winning Strategy with Golf Club Marketing

Stop trying every new gimmick someone is trying to sell you, and instead raise the visibility and profitability of your club with a tested strategy, proven framework, and digital marketing tactics that deliver the results you want.

How to Blow Your Golf Club's Competition Out of the Water

Easy to implement strategies to improve your club's search engine rankings.