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how to market your golf tournament

by Angie Konopelski Published 2 years ago Updated 2 years ago
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How to Promote a Golf Tournament
  1. Create Golf Tournament Website. ...
  2. Press Release for Local Media. ...
  3. Social Media Marketing. ...
  4. Event Title or Presenting Sponsorship. ...
  5. Hole-in-One Sponsorship. ...
  6. Golf Outing Hole Sponsorship. ...
  7. Promotional Item Gift Bags. ...
  8. Food & Drink Sponsors.

How to promote a golf tournament?

How to Promote a Golf Tournament 1 Create Golf Tournament Website A website is necessary to showcase all the important notifications and information about the event. ... 2 Press Release for Local Media A press release announcing the golf tournament is an excellent way to generate buzz in your community. ... 3 Social Media Marketing

How can charity golf tournament software help your event?

With charity golf tournament software on your side, all you need to do is upload your contacts to send out a personalized email with a built-in email tool. Tournament prize & contest ideas. Let’s face it; nothing beats an event with great prizes and lots of activities.

Should you let your guests know about your golf tournament?

Some of your potential event guests are right in front of you! Be sure to let your family, friends and co-workers know about your tournament. More often than not, they’ll be more than willing to play a game of golf to help a friend and support your fundraising efforts.

What should my tournament website look like?

Be sure your tournament website looks clean and professional, and has all of the information potential guests would be interested in: from the location to the charity to the fundraising tracker to the tournament schedule.

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Where can I advertise my golf tournament?

Facebook and Instagram are great channels for you to reach out to players before, during, and after your tournament or event. You can create posts to encourage signups leading up to your event, and post event photos after to create interest for the next years event.

How do you market a golf tournament fundraiser?

Here's a few key tips and ideas to make your event more attractive to potential attendees:Find the right golf tournament website host. ... Focus on the charity. ... Plan personalized email invites. ... Tournament prize & contest ideas. ... A simplified registration process. ... Tap into your relationships.

How do you sponsor a hole in a golf tournament?

Sponsor a HoleAn organization sponsors a hole for your tournament.Have the company's logo and name printed clearly on flags or signs.Place the signage up at a hole for all participants and attendees to see.

Why do companies sponsor golf tournaments?

Ultimately, sponsorships raise funds for your organization through mutually beneficial exposure that lays the foundation for a long-term relationship. Businesses are looking for a win-win when it comes to sponsoring events. They want to be associated with a worthy cause while also gaining exposure for their brand.

What is a mulligan package?

Golf Mulligan cards are unique and fun golf cards that give you a chance to add pizzazz and flare to your golf tournament. Not only are they entertaining and hilarious, but you can use them to make money for your charity.

How do you run a golf tournament checklist?

Golf tournament planning guide checklistTournament logistics. ... Fundraising vehicles. ... Offer a simultaneous skills workshop. ... Set up a cash bar golf cart. ... Create “mini-course” contests. ... Let players buy mulligans. ... Get corporate sponsors for a golf tournament. ... Sell nonprofit merchandise.More items...•

How much does it cost to sponsor a golf tournament?

Title sponsors for PGA tournaments generally pay between $8 million and $13 million annually for naming rights, and usually have to pay extra to ensure the name of the course is not included in the tournament title, as is the case with the Dean & DeLuca Invitational.

How much does it cost to sponsor a hole in a golf tournament?

Hole sponsor signs and/or custom golf flags are ideal ways to get added revenue at a very small cost. Events charge anywhere from $100 to $2,500 to be a hole sponsor.

How much does it cost to sponsor a PGA golfer?

Although details of the deal were not disclosed, Forbes noted that Titleist's standard minimum for a PGA Tour player is $150,000.

How to increase charity golf numbers?

Marketing and promoting your charity golf event can certainly help increase the numbers, but it’s important to remember that each one is different. Throughout your planning process, test and learn these ideas to find out what works best for your event, and keep at it! You’ll be on your way to planning a successful golf tournament in no time.

How to seal a deal with potential players?

Planning and promoting some great prizes on your invitations and registration site are a good way to seal the deal with those potential players. Also, if you’re hosting an auction, don’t hesitate to list a few of those items as well. Many players love this component of the tournament as it’s a chance to walk away with some great deals.

Do you let your family know about your golf tournament?

Some of your potential event guests are right in front of you! Be sure to let your family, friends and co-workers know about your tournament. More often than not, they’ll be more than willing to play a game of golf to help a friend and support your fundraising efforts.

Can you send out email invites for golf tournaments?

With charity golf tournament software on your side, all you need to do is upload your contacts to send out a personalized email with a built-in email tool.

What is golf tournament marketing?

Golf tournament marketing is the best way to recruit players and sponsors. How you launch and market your event will determine its success. Here is the correct sequence for launching and marketing your event:

Why do sponsors pay for golf?

Sponsors pay to participate in the event to increase their visibility and exposure to your golfers.

How many golfer spots do you need to sponsor?

Important note: 50% of your golf player spots should be included in the sponsor packages. For example, your title sponsor may get two foursomes (8 golfers). This means you only need to sell 50% of your player spots to individuals.

How to get sponsors for an event?

Hold a “Sponsor Lunch” 60-90 days before your event. Ask each committee member and secured sponsor to bring another potential sponsor. The “Sponsor Lunch” gives your organization the opportunity to tell its story. This interaction is designed to establish an emotional connection with potential sponsors. Sponsors who are invested emotionally in your cause are much more likely to buy a sponsorship.

What should be included in player cost?

Player cost should cover the cost of the golf course, food and beverage and a player “Welcome Gift”.

What does a sponsor do?

The sponsor contributes to, or conducts business with, your organization and wants to show their support in a very visible way. The sponsor believes strongly in your cause and wants to support it. The sponsor wants to maintain a relationship with one of your committee members by supporting the event.

How to get more sponsorships for your business?

Seek out business people who have contacts outside of your organization’s network: this will help to secure more sponsorships.

What is the best way to promote a tournament?

Local news outlets are very beneficial when putting together a tournament. Putting together a press release to alert local news, radio, and event websites is an important step in promoting your event. However, don't stop with just a press release. Many local TV news companies, and local newspapers are looking for lighthearted stories to feature.

How to get registration rolling?

To get the registration process rolling, there are a few tactics you can harness. Require board members to reach out to their network to gain sponsorships. Ask all your supporters and suppliers to sign up and spread the word. One idea is to give recruiting incentives to those who sign up other people or a foursome.

How to promote a golf tournament?

Digital marketing is a great way to spread the word about a golf tournament. Below are a few golf tournament promotions and marketing ideas that make it easy for people to discover and share information about your event. 1. Create Golf Tournament Website. A website is necessary to showcase all the important notifications and information about ...

Why are businesses open to sponsoring golf tournaments?

Businesses will often be open to sponsoring events such as charity golf tournaments to market themselves and increase their reputation for good PR. There are several possible golf tournament sponsor ideas and opportunities for all kinds of businesses.

What is a sponsor in golf?

Event Title or Presenting Sponsorship. The title sponsor or presenting sponsor is usually the most important donor/sponsorship of the golf tournament. A title sponsor will be mentioned in the name of the event, while a presenting sponsor will have their name on top of the sponsors’ list. These sponsorships are reserved for the largest donor.

Why do golf tournaments need sponsors?

Golf tournaments often rely on sponsors in addition to players to raise enough money. Marketing your golf tournament is vital to raising awareness of the event so more players can sign up. When your tournament draws a large crowd, sponsors benefit and will want to participate in your next event.

What to include in a golf course registration?

You can include contact information, golf course descriptions, donation or registration goals, and much more. Make sure you use high-resolution photos and well-designed graphics!

What is the most effective tool for spreading the word about an event?

Social media is one of the most effective tools in spreading the word in your community about an event. The host, charity, and even the golf course can team up to post about the tournament on their social media platforms.

Why do we need a website?

A website is necessary to showcase all the important notifications and information about the event. It will tell people when and where it will take place, what the charity is about (if the event is not for profit), how to sign up, who the sponsors are, and what the day will entail.

How to advertise a golf tournament?

In order to increase your marketing reach at a tournament or event, you need to have a diverse group of sponsors. Be sure that while you work to make your tournament appealing to players, you also keep your target sponsors in mind. Create something they will be interested in, and proud to associate their product or service with. The best way to do this is with multiple sponsorship packages or a tiered sponsorship structure. Offer a-la-carte style choices for sponsors, with options like: 1 Golf Cart Sponsorship 2 Hole Sponsorship 3 Hole-In-One Sponsorship 4 Refreshment Sponsorship 5 Game Sponsorship

What is the best way to promote a golf tournament?

A must-have for anyone promoting a golf tournament is a strong social media presence dedicated to the event. It’s a great way to promote your tournament, and an easy way to inform players about the event and any updates in the days and months beforehand. While you should certainly be utilizing your email database to promote upcoming tournaments, social media can help introduce your event to many local golfers that you'd otherwise not be able to reach.

Why is it important to create a golf tournament page?

It is important to highlight what makes the event appealing and special, using high-resolution graphics and accenting any other relevant features of the tournament, whether this is the format of the event or a unique theme that will spark the interest of golfers.

What are the benefits of sponsoring a golf tournament?

Both you and local businesses or brands can benefit from sponsorship of your tournament. You get added value to your event from sponsor donations, raffle or giveaway items, and extra cash. The sponsor gets exposure for their business, in-person contact with potential customers and some great PR during charity tournaments or events.

How to increase your marketing reach at a tournament?

In order to increase your marketing reach at a tournament or event, you need to have a diverse group of sponsors. Be sure that while you work to make your tournament appealing to players, you also keep your target sponsors in mind. Create something they will be interested in, and proud to associate their product or service with. The best way to do this is with multiple sponsorship packages or a tiered sponsorship structure. Offer a-la-carte style choices for sponsors, with options like:

Why create a tournament landing page?

Creating an event landing page for your prospective tournament goers can make a huge difference in the success of your event. This is your first impression to existing customer and potential ones, as many will judge the legitimacy of the event based on the appearance of this page. While this step comes as no surprise, there are a few things you can to do ensure your landing page is in top shape:

Can you sign up for a tournament email list?

Some visitors to your landing page may not be ready to commit to signing up for the tournament right away, but you can give them the option to sign up for a tournament email list for future updates. This gives them a chance to make up their mind, receive more information and gives you the opportunity for follow-ups. You know they have some interest, so following up can help make sure they don’t forget about you. This is particularly useful for events that are scheduled well into the future.

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External Marketing

Golf Tournament Website Should Include

Local Media Outlets

Expand Marketing Efforts

Internal Marketing

Social Media Marketing

Facebook Ads

Marketing at The Tournament

  • The day of the event doesn't mean marketing is over. You'll want to market your sponsors and your charity throughout the tournament. Some ideas include having an option for sponsors to sponsor a hole. Also, you could set up a factoid about your charity or cause at each tee box. Be sure to keep the marketing going by adding personalized sayings or t...
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