Attracting Your Target Audience to the Resort Website
Many golf resorts spend a small fortune on creating a website with a sleek design that features nice pictures and videos of their resort, and understandably so. That being said, at times the actual website content is overlooked.
Converting Your Website Traffic into Leads for Your Golf Resort
It’s critical that you give your potential customers the information they need to make a decision. This includes providing detailed information about each vacation package or option offered at your golf resort.
Email Marketing & Closing the Deal
As I mentioned before, your resort may already be building a list, which is great. However, are you getting everything out of your list? That’s an entirely different question.
What Now?
By now, you should have a better understanding of how to get more traffic, leads, and ultimately vacation bookings for your golf resort.
How long does it take to evaluate a private club?
Typically 2 – 6 months in evaluation stage for average private club (more for beginners and expensive clubs) – sales processes aren’t set up for this!
What is aggregate golf?
Aggregate (based on state level averages) – all factors, calculate total number of golfers, play frequency, estimated total rounds up for grabs.
Pricing
We’ve observed that unrealistically high pricing is the quickest way to have a golf property sit on the market forever. Most buyers are economic buyers and with the plethora of golf properties on the market, those that are grossly over-priced are passed over for better opportunities.
Records
Many daily fee golf courses are family run, “cash businesses”. As such, it is not uncommon for financial records to be less than accurate. If all the revenues can’t be accounted for, as the seller you won’t be credited for them when you sell the property. Nobody will pay you for a “wink of the eye” and the potential that you haven’t realized.
Documents
Make it easy for your buyer to do their due diligence. It will save both of you time and money. Have and make available to your broker everything they need to ensure that a transaction evolves smoothly.
How to sell golf memberships?
If you want to sell more golf memberships you’ve got to narrowly define your audience, tell a great brand story, address their need or problem, and use the right tactics. I’ll break down each for you.
How to find prospects for your club?
Direct mail and the USPS’s Every Door Direct Mail Program is another effective and inexpensive way to find potential prospects for your club.
How to solve a club challenge?
Figure out their challenges and show why your club is uniquely positioned to solve them. What amenities or activities do you have that can solve them. Present those on your social media, eBlasts and other advertising channels.
How to get new members to join a club?
Start a referral program. Your members are your best source of new memberships. Find unique ways to reward them for inviting their friends to the club. Money isn’t a great motivator by the way. Try something unique, like a trip to a tournament or a behind the scenes tour.
What is the goal of telling the story of a club?
Of course, we’re in the comedy business 🙂 Your goal in telling the story of your club is to be the “guide” and to give your prospect “a plan”.
Do all good brands get more exclusive and expensive over time?
All good brands get more exclusive and expensive over time. That should be the goal of your golf membership marketing.
Does everyone in golf have a marketing mindset?
It got me thinking… not everyone in a golf club has a marketing mindset or understanding of the basic principles of golf marketing. So I decided to sit down and write some fundamentals that you MUST practice in order to help you sell more golf memberships. Here is the answer I wrote:
Golf Sales Director
Prepares reports such as annual sales plans, monthly sales reports, annual goals, sales & marketing budgets and forecasts.
Director of Content Marketing
Content Calendar & Strategy – Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which…
Director of Marketing
Develop marketing plans for each golf course, directing promotional support.
Golf Sales Director
Prepares reports such as annual sales plans, monthly sales reports, annual goals, sales & marketing budgets and forecasts.
Director of Sales and Marketing - Hotel & Restaurant Opening..
Initiate preparation of annual sales and marketing plan and execute plans as outlined.
Sales and Marketing Director
Directs all sales, marketing and public relations efforts to include the membership approval processes.
Associate Director, Marketing
Work with the integrated marketing and sales teams to strategize, create, and write omni-channel proposals.
When selling a seasonal hotel, is it best to market it?
When selling a seasonal hotel, it is generally best to market it whilst it is open, so that potential purchasers can visit it when it is at its best.
What is hotel sale?
Hotels and resorts are usually sold as operational entities. As such all operational agreements made with the previous owners are passed on to new owners to be honoured. This includes, for example, new bookings, equipment hire and staff contracts. This makes the sale of a hotel different from typical property transactions, where the property is sold without such complications.
What are the factors that determine the value of a hotel?
As discussed earlier in the book, three key factors come into play when assessing value. Firstly, how much profit does the hotel make? Secondly what multiple of profit is a purchaser prepared to pay for that type of hotel? Thirdly what condition is it in? Many other factors affect these key areas, but for the purposes of looking at how to get the highest price when selling your hotel or resort, it is important just to focus on the bigger picture in the first instance. Anything that positively impacts these three factors will help enhance the potential sale price.
How does energy affect hotel profitability?
A rise in energy prices will potentially have a direct impact on the profitability of a hotel. Likewise increases in staff wages and benefits could also impact directly on hotel profitability. Changes in supply chain. If food supplies suddenly become scarce, costs can increase leading to reduced profitability.
What happens if all the competitive hotels are enhancing their "product" whilst the subject hotel is not?
If all the competitive hotels are enhancing their "product" whilst the subject hotel is not, this is likely to lead to the hotel being seen as less desirable by the market, with a possible impact on the volume of room nights sold, the rate achieved, or potentially on both.
How long does it take for a hotel to trade?
A typical new hotel takes a number of years to reach stable trading levels. A new development will typically take between three and five years to each stable trading after opening, and once trading has stabilised, that will usually be the best time for a developer to sell, if all other factors stay the same.
Why is enthusiasm important in a hotel?
However, such enthusiasm is usually noticed by potential buyers, to whom the property will appear more attractive , because of such enthusiasm.
How to demonstrate ability to achieve and exceed sales goals?
Demonstrate ability to achieve and exceed sales goals by effectively negotiating and closing business.
What is the role of a Steele Hill Vacation Club candidate?
The candidate will be responsible for understanding and relating the value of membership here at Steel e Hill Vacation club.
