how to sponsor a golf tournament

What are some sponsorship ideas for a golf tournament?

Mar 09, 2020 · How to Promote a Golf Tournament. 1. Create Golf Tournament Website. A website is necessary to showcase all the important notifications and information about the event. It will tell ... 2. Press Release for Local Media. 3. Social Media Marketing.

Can You sponsor a hole in a golf tournament?

Aug 19, 2012 · You should plan at least six months in advance, and give sponsors plenty of notification. Fully explain the benefits from the beginning, and get promotional materials printed ahead of time so you can present them for review and approval. Offer Plenty of Options When it comes to sponsors, it's often easier to find quantity over quality.

How to promote a golf tournament?

6 Tips: How to Create a Golf Tournament Sponsorship Package. Having run more golf tournaments than I can count, I have seen some trends and sponsorship packages ideas that I think are worth discussing here. Sponsorship tip #1: You can have more than one hole sponsorship opportunity for each hole! The same hole can have a tee off sponsor and a green …

Can You sponsor a golf cart for a tournament?

An organization sponsors a hole for your tournament Have the company's logo and name printed clearly on flags or signs Place the signage up at a hole for all participants and attendees to see Sponsoring a hole is typically a less expensive option and can be a great advertisement offering for sponsors who want to contribute a smaller amount.

How much does it cost to sponsor a golf tournament?

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What does it mean to sponsor a golf tournament?

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How to sponsor a golf course?

There are many ways to structure your sponsorship opportunities, three of which are listed below: 1 Sponsor a Hole at a Golf Tournament: One golf tournament sponsorship opportunity could be to allow companies to sponsor a hole at a golf tournament with golf signage at each hole of the course. Or, you can have a local business sponsor a hole in one contest, which gets them signage at the contest and at the entrance of the tournament. Another idea for a charity golf tournament sponsorship is a golf cart level, where the sponsor’s logo is on all golf carts. 2 Sponsorship Levels: Another charity golf tournament sponsorship idea is to have levels with various sponsorship opportunities. For instance, a sponsorship of $1,000 can get the sponsor’s name on brochures, registration table signs, and the tournament website, while a $5,000 sponsorship includes mentions by the event’s emcee, a large banner logo, and flyers in the participants gift bags. 3 Title Sponsor: The largest donor can hold a Title Sponsor position and receive the most value-added opportunities, such as large banner logo, a link on the website, and a designated table during dinner.

What is a golf tournament contest?

Creating a golf tournament contest is key to generating excitement for your sponsors. Fun contests, a professional feel, and a great atmosphere will make your golf tournament a success for both sponsors and players. Some golf tournament contest ideas include a hole in one contest, longest drive contest, closest to the pin, and putting contest. These contests generate a ton of buzz among players looking for some friendly competition and sponsors will enjoy putting their name next to such a fun event.

The Standard Golf Tournament Sponsorship Package

First let’s talk about some of the typical sponsorship assets you find within golf tournaments:

6 Tips: How to Create a Golf Tournament Sponsorship Package

Having run more golf tournaments than I can count, I have seen some trends and sponsorship packages ideas that I think are worth discussing here.

The Golf Tournament Audience

According to the PGA, their audience is well off and well-educated and most likely in a position that is influential and authoritative at least within their career roles. While not every golf tournament is the PGA, the golf crowd does tend to be more driven.

Go Beyond Typical Sponsorship Packages

There is always an old way and a new way of doing things. It is no different for sponsorship. When considering golf tournaments, the traditional approach to getting sponsorship was the typical list of “opportunities” such as rights and benefits that the sponsors were expected to activate on their own.

Get in the Game with Experiential Marketing

Bringing the game to the people is one of the easiest ways to create experiential marketing opportunities at tournaments. Attendees are golf fanatics, although some are there because they have to be or for networking opportunities. You can bring the game to them with experiential marketing that leverages the latest in golf technology.

Avoid Standard Packages

As you can see by our examples, we are trying to avoid the standard packages offered to sponsors. Yes, you will have to ensure their brand is front and center to get good use out of the assets you offer, but the way you present your packages will make a world of difference when trying to attract these higher-end brands.

Profit, Not Philanthropy

A big mistake golf tournaments make is trying to make sponsors feel like philanthropists. The truth of the matter is, even at charity golf tournaments, sponsors ultimately want to reinforce their image with the right audience.

How to advertise sponsors?

The following list offers a few ideas on how to infuse social media into your sponsorship offerings that will add value and increase sponsor visibility: 1 Write a promotional blog post for the event 2 Offer a certain amount of mentions on Twitter 3 Advertise sponsor swag on social media

What is the goal of a sponsor?

When a sponsor agrees to donate , their main goal is typically to reach new audiences and customers in return for donating. An easy and free way to do that is to advertise them on social media. This can be included in one of your sponsorship levels, or become an independent opportunity.

Why is corporate sponsorship important?

Corporate sponsorships and the relationships they generate are an important fundraising opportunity for your golf outing and your organization as a whole. Knowing who to ask—and how to ask them—is key. Ultimately, sponsorships raise funds for your organization through mutually beneficial exposure that lays the foundation for a long-term ...

Why is golf unique?

Golf is unique in that its participants are typically affluent and influential, the ideal potential client for a number of sponsoring businesses. It’s important to think strategically when considering businesses to target as sponsors.