The 3M Greptile Grip golf glove is targeted both to avid and professional golfers who want to improve their game. The primary target market is mainly consistent of the baby boomers population, those born between the years 1946-1964. Also targeted are dual income couples.
Full Answer
What is the most popular golf glove on PGA Tour?
FootJoy StaSof GloveFootJoy StaSof Glove FootJoy has been making the premium all-leather StaSof since 1980 and it remains the company's most popular glove among tour players.
What are golf gloves good for?
The key reason to wear a golf glove is grip. A golf glove is tackier than skin, particularly in hot weather, and will help to prevent the club from turning in a player's hand. Gloves also help create more friction between the grip and the gloved hand. Golfers with loose grips may find gloves particularly useful.
How do I choose a golf glove?
5 Tips on choosing your golf gloveFabric – You need to have a good idea of the material that you prefer. You can get synthetic or leather gloves. ... Fit – How the glove fits is a critical factor. ... Wear it Right – When putting it on, do so the proper way. ... Meets your needs – The glove you buy should meet your needs.
How many golf gloves do pros use?
Others, like PGA Tour pro Tommy “Two Gloves” Gainey, wear two gloves, one on each hand. Many traditional golfers on the PGA Tour and at your local course will wear their glove for full swings (drivers, longer irons from the fairway), but then remove their gloves for putting and shots around the green.
What glove does Tiger Woods use?
Nike Dri-Fit cabretta leatherTiger Woods plays his oldest endorser's glove – Nike. He plays a Nike Dri-Fit cabretta leather glove as his go-to glove. Only in rare instances does he wear a different glove (like playing in the rain).
Which golf gloves last longest?
Traditional golf gloves are made from leather that provides excellent grip, but quickly starts to wear down. In contrast, CaddyDaddy gloves are made to last. They might be the most durable golf gloves ever made.
Do different golf gloves make a difference?
So wearing a glove will change the swingweight of the system. Because the added weight is close to the axis of rotation during an important part of the swing, it is really not going to make much of a difference. However, the swingweight of the club has changed.
Why are golf gloves white?
Several of you still wear white golf gloves because you didn't know color golf gloves existed. Either that or you're just not quite sure about getting out of your comfort zone. Those that make the jump have found that the grass is much greener (literally) on the color side!
How do you determine golf glove size?
Golf gloves are designed to fit like a second skin, tightly around your hand and fingers. To determine your golf glove size, measure the circumference of your glove hand around the knuckles. If you're right-handed, measure your left hand. If you're left-handed, measure your right hand.
Do any pros not use golf gloves?
There are some pro players — Hall of Famer Fred Couples, for example — who do not wear a glove. They are rare, however, and teaching pros will always recommend the use of a glove.
Do any pro golfers wear two gloves?
It is very common to see Pros wearing two gloves on wet and rainy days so they can keep a firmer grip on their club.
How often do golf pros change gloves?
While you don't need to change your gloves as frequently as a pro golfer, you will need to switch over eventually. It's often recommended that you do this every six to ten rounds. There are a few signs that it might be time to do this.
Should the pricing for the Greptile Grip Golf Glove be demand-oriented, Cost-oriented or profit-oriented?
Given that the economy is currently recovering from a recession, price is still a sensitive issue to most customers. Therefore, in order for the 3M still to make sales, it should use a cost-oriented approach in marketing the Greptile Grip Golf Glove. The ideal price, therefore, should be based primarily on the packaging.
Reference
Video Case: 3M Greptile Grip Golf Glove: Pricing and innovative product. (2007). In Introduction to business: How companies create value for people (pp. 338-339). New York: McGraw-Hill/Irwin.
What is the target market for grip golf gloves?
One of the characteristics of its market is the increased population size that is interested in golf. This increase has been linked with the high number of children that were born between 1946 and 1964. The increased number of childbirths at that time is the result of the current mature people who understand golf.
What are the challenges of 3M?
3M is likely to face various problems in the market due to its lack of previous foundation in the market. Such problems are likely to be in distribution and special promotion. The first challenge is to establish a customer base. Initiating a customer base from a market with other established marketers is challenging. 3M will therefore be required to do rigorous sales promotion, which must be preceded by advertising.