What happened to Adams Golf?
Many people wonder what in the world happened to Adams Golf. The company used to pump out golf clubs every year and its clubs were used by the likes of PGA professionals and LPGA pros such as Bernhard Langer, Tom Watson, Chad Campbell, Yani Tseng and Brittany Lincicome.
Is Adams Golf still in business?
Technically Adams Golf isn’t in business as their own entity but they still operate with TaylorMade. The company was quiet for five years from 2015-2020 but last year their social media team tweeted from their main accounting hinting that a comeback might be in the works.
Is Adams Golf back on Twitter?
Adams Golf is back! Well, back insomuch as the Adams Golf Twitter account posted two tweets in a span of five days. That’s not prodigious by any measure but given that Adams hadn’t tweeted in nearly five years, the reemergence is notable.
Is adamsadams golf making a comeback?
Adams Golf could be poised to make a comeback as a brand exclusively in the SGI and beginner space. If you want to call that recreational or fun, that’s cool. Fingers crossed for a vaccine but it doesn’t look like we’re going to be done with COVID any time soon.
Who took over Adams Golf?
TaylorMadeTaylorMade acquired Adams Golf for $70 million in 2012, but that play wasn't so much about furthering the Adams legacy, but rather acquiring some proprietary technology and eliminating a strong competitor.
Is Adams Golf making a comeback?
Adams is Never Coming Back TaylorMade owns all of the IP and it's unlikely any of it is cutting-edge these days. In short, all that's left of Adams is fond memories and a logo. Even that isn't what it used to be. All of that sucks but, in a way, that makes a new Adams Golf the perfect brand for 2020.
Is Adams Golf a good brand?
TaylorMade and Adams are two of the leading names in golf equipment. Both produce highly respected clubs, trusted by weekend warriors and tour professionals alike. Adams focuses on creating club head speed throughout your bag to add distance.
Is Cleveland Golf going out of business?
The reality as we understand it today is that Cleveland Golf isn't going away. It's not even being sold. Sources I've spoken with tell me that Cleveland's parent company – Japan's Sumitomo Rubber Industries (the SRI in SRI Sports and SRIxon) actually likes being in the golf business.
Are Adams Golf clubs good beginners?
Key Features & Benefits. The key benefits of the Adams Men's Tight Lies Plus 1312 set are that they are built with high quality graphite shafts. What is this? This is beneficial to beginners as you will garner more distance and ball speed from a graphite shaft with more flex than a steel shaft.
Does Adams Golf make irons?
The most important shot in golf is the second shot and Adams is devoted to creating the best second shot equipment in the game. For nearly two decades, Adams has been a leader in easy to hit fairway woods, hybrids and hybrid irons.
When did Adams Idea irons come out?
01 November 2013Adams New Idea Hybrid Irons - Product DetailsUK Launch01 November 2013USA Launch01 November 2013Handicap RangeLow HighGolferMens, Women, SeniorHand AvailabilityLeft, Right11 more rows•Sep 25, 2013
Are any golf clubs made in Australia?
Piranha Golf – Australia's leading designer, manufacturer & wholesaler of golf clubs, accessories & apparel.
Is Adams Golf Still In Business?
Since the company has been quiet and there were rumors about TaylorMade taking it over, many people ask, “Does TaylorMade own Adams Golf?”
Are Adams Golf Clubs Still Being Made?
Adams Golf Clubs are still being made to this day. Specifically, the Adams Tight Lies Fairway woods.
Are Adams Golf Clubs Any Good?
From the Adams Idea Pro, to the Adams Idea A7, the most famous aspect of the brand is the hybrid club. The hybrids made by Adams have a cult-like following.
Conclusion
Adams Golf was extremely popular in the early 2000s and despite dying out on and off for years after being purchased by TaylorMade, the company has made a small comeback.
History
In 1983, Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz's Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas in 1991.
Sponsorships
Adams Golf has maintained endorsement deals with many professional golfers playing on the leading tours, including Bernhard Langer, Brittany Lincicome, Yani Tseng and Tom Watson .
Forgive, But Never Forget
How do you make one of the most forgiving clubs ever made even more forgiving? There's a simple solution: Make the face bigger. Extended Face Technology increases the height of the face to deliver a wider strike zone, more forgiveness and better performance on mis-hits
The Sole of Versatility
The cambered Tri-Sole Design delivers the versatility to perform from every type of lie. Whether it's a fluffy lie in the rough or a bare lie in the fairway, you can swing with confidence.
Slotted for Take Off
Fueled by the Velocity Slot, watch your ball take flight with ease. Located on the sole of the club directly behind the face, this open slot is designed to increase face flexibility, ball speeds and forgiveness.
Keeping a Low Profile
The clubhead appears larger from address to inspire confidence without sacrificing a low-profile design with a shallow face. Ultimately, Tight Lies has a lower CG for higher launch conditions and large face area for even better forgiveness.
What if Adams was so great?
If Adams was so great, why are they pretty well just looked at fondly like Hogan irons. Put your money where your mouths are or shut up. If anything, Adams happened to Adams, you can't compete with the big boys and release PILES of drivers.
Who bought Maxfli golf?
Adams golf is going the way of Maxfli when TM bought them...they bought Maxfli for its ball patents...kept the brand alive for a few years and sold the name off to Dicks...
Is golf equipment a branding market?
Golf equipment is a very branding based market. Image counts and marketing matters as lot. They branded themselves poorly, and didn't invest enough in distribution stocking their products on shelves. They didn't do a good enough job as a company to stay viable in this market.
Who bought Adams Golf?
And so, in 2012, TaylorMade purchased Adams Golf, its intellectual property and, for better or worse, its market share.
What has Taylormade done with Adams?
In its eight-plus years of ownership, the only thing of consequence TaylorMade has done with the Adams brand is to change the logo. At the time of the acquisition, the assumption was that TaylorMade was more interested in the Adams intellectual property than anything else.
Will Adams ever come back?
Adams is Never Coming Back. To reiterate, this is all speculative. And even if a pair of tweets somehow prove a signal that the Adams Golf brand has been revived, it’s unlikely it will ever truly be back. The designers that made Adams great have scattered.
Is Adams Golf Legacy a retail player?
The Adams Golf Legacy. At the time of the acquisition, Adams wasn’t a massive retail player. It did OK in the iron category. It had a significant enough share of the metalwoods market to get TaylorMade’s attention. Its hybrids set the standard.
What does the future hold for Adams Golf?
Now that Adams HQ has been closed what will TaylorMade do with the brand? Will Adams continue to do what it does from TaylorMade’s home base in Carlsbad? Is it destined to become a brand exclusively for old men and hackers, or will TaylorMade effectively kill off the brand entirely?
3 Years in Limbo
It’s been nearly 3 years since TaylorMade acquired the Adams Golf Company. While many predicted TaylorMade would eventually destroy the brand, that hasn’t happened yet…not totally anyway.
A CLEAR PATH FORWARD
On the heels of the shutdown of Adams headquarters; arguably for the first time since the acquisition, there is a real, and potentially viable, plan to actually differentiate the two brands, and the dividing line isn’t drawn where you likely think it is.
Adams as a Vehicle for Growth
I’d wager the plan for Adams is directly tied-in to something else Sharpe and I spoke about during our 30 minute conversation; his belief that the best way to grow golf is through positivity.
The End of Adams
No doubt fans of the brand will see this new strategy, whatever it proves to be, as the nail that seals the Adams coffin. To an extent that may be a fair appraisal. The new positioning comes with an implicit non-compete clause with TaylorMade.
Original Post from August 19th
If you happen to have “Adams Golf is resurrected” on your 2020 golf equipment bingo card—congratulations because it appears that after a total social media and club release blackout which started in May of 2016, something has awoken this OEM (or at least the social media manager) from a deep sleep.
What does it really mean for Adams?
Is this someone in TaylorMade’s marketing department having a bit of fun? Remember TaylorMade back when it was still TaylorMade/Adidas bought Adams and all of its IP in the spring of 2012 for around $70 million.
