Is Honma a Japanese brand?
Honma takes great pride in it's Japanese heritage, which makes it a bit odd that a portion of the Tour World line is forged and assembled in China. We don't typically think of JDM companies exporting this responsibility to China, but according to Honma, this step was necessary to meet increasing demand.
What do Honma stars mean?
To quote from the web: "Honma's Star system, initiated in 1991, denotes both the grade of materials used, and the seniority of the craftsman who builds the club. Hence, a 5 Star top-of-the-line Honma shaft uses T-1000 grade composite, the highest grade commercially available, and is produced only by a senior craftsman.
Do any PGA players use Honma?
Which Tour Players Are Using Honma Equipment? Currently there is 1 PGA Tour player among the top players in the world playing Honma clubs or other Honma equipment. This list includes players like Charl Schwartzel.
Is Justin Rose still sponsored by Honma?
The worst kept equipment secret in golf has been made official. Months after putting a competing manufacturer's clubs in play, Justin Rose has split from Honma. The two sides confirmed the news in a joint statement.
Why are Honma golf clubs so expensive?
Premium Materials Used Rather than using normal steel that is used to create most irons on the market, Honma uses a special, strong steel that is much more expensive to make their clubs. The soft steel is felt at ball contact.
Is Honma good brand?
These are great clubs to consider if you are in need of a draw bias and have a slower swing speed. Honma clubs are at a much more affordable price than they used to be, and they perform just as well as any brand on the market, if not better.
What pros use Honma irons?
SEO YEUN JUNG.YOO GEE NA.
Are Honma drivers good?
The Honma TW737 450 driver is constructed with a cup-face and high density titanium for excellent feel off the face at impact. It has very traditional crack at impact that is slightly muted. I found it to be about as good of sounding driver as you can buy.
Where are Honma clubs made?
SakataAll the HONMA "Made in JAPAN , Sakata" clubs are produced at the Sakata Plant. While this is one of the largest plants of its kind in the world, the word "Studio" is more fitting than "Factory".
What is the longest golf ball on the PGA Tour?
The top-10 longest balls in golfGolf BallYards1. Titleist Pro V1x Left Dash329.82. Titleist Tour Speed327.63. Bridgestone Tour B RX327.14. Titleist Pro V1326.86 more rows•Dec 28, 2021
Do any pros use volvik?
Volvik's product line portfolio has been in use on the world's professional tours since 2012. Players using Volvik golf balls have earned millions of dollars in prize money on the PGA TOUR, LPGA Tour, Champions Tour, Web.com Tour, Ladies European Tour, LAGT and Symetra Tour, with multiple victories.
Are Honma xp1 irons forged?
The Honma T//World XP-1 irons are forged in one sweeping piece from hosel to head with a reassuring club face and a balanced weight in the hands. If the player knows how to swing them, these Honma irons will put your precision golf ball right where he or she wants it to go.
Where is Honma golf club made?
HONMA IS SYNONYMOUS WITH INTRICATE CRAFTSMANSHIP. HONMA is a premium golf club manufacturer and lifestyle brand based in Sakata, Japan. Founded inside a small Yokohama workshop in 1959, our mission is to craft golf clubs as a form of artistic expression, operating as the only company that handles every step from design to final production in-house ...
Where is Honma made?
1981 HONMA moves production-base to Sakata, Yamagata, Japan where the company continues to produce clubs today. 1988 HONMA launched continued with technical breakthroughs with the launch of the “Titanium Boron” shaft, the first to combine titanium alloy fiber with carbon fiber.
What year did Honma introduce carbon?
1973 HONMA introduced black carbon graphite and black shaft-installed woods and the EXTRA COLLECT model was launched. 1976 HONMA brand apparel and golf gear was introduced. The EXTRA 90 model was launched as well as the TOUR WORLD series, designed for professional and better golfers. 1980S SAKATA STUDIO.
Why is Honma so bearish?
As an investment, I’m bearish on Honma and golf companies in general because the world market for golf equipment isn’t growing in any appreciable manner – and growth is what invites investment.
What is MyGolfSpy showcasing?
This year MyGolfSpy is showcasing a variety of Japanese equipment companies in an effort to familiarize readers with these brands and what each has to offer. In case you missed our coverage of Miura and Vega, take a peek.
Is the 737P a good golf swing?
If iron play is your weakness, but you have a reasonable swing speed, the 737P is a good option. Even though it’s cast, it’s still plenty soft. What’s more is at around $165/club ($175 for the wedges), the pricing is exceptionally reasonable for this segment of the market.
Is it risky to take a golf equipment company public?
There’s always risk involved in taking a company public. This is particularly true for golf equipment companies who play in a space where the global market is relatively stagnant, if not contracting slightly.
Does Honma use the same materials?
Honma uses the same materials in both locations and provides a staff whose primary focus is quality control. Regardless, it’s an onerous task to be both a premier Japanese equipment company and outsource a percentage of your tour line to China.
What does Honma want?
What Honma wants is to keep control over the quality. Imagine that Honma sells single heads to clubmakers who mount shafts that don't fit. From the player's point of view, it is rarely the shaft or clubmaker that is to blame, but Honma. The brand would suffer from this and therefore Honma only delivers in one pieces.
Who is the #1 golfer in the world?
The golfing world was amazed when Honma signed the world's #1 player, Justin Rose , at the end of 2018. This move has more than paid off so far and everyone who has followed the tour has heard from Honma and knows that you can win big tournaments with these clubs. As Justin Rose could already prove.
What are some interesting facts about Honma?
11 Things You Didn’t Know About Honma. Here are 11 things you didn’t already know about the Japanese club manufacturer. 1. Founded in 1959, the Tsurumi Golf Centre Company was created by the Honma brothers and three years later their first clubs emerged onto the golf market. 2.
Where is Honma's headquarters?
The company’s headquarters is in Tokyo however their historic plant in Sakarta continues to build clubs. The Honma family have had a long relationship with the Sakarta region to the point where songs have been written about the Honma family’s wealth there. 6.
What does a Honma driver look like?
Most manufacturers leave the carbon weave pattern on the crown, but Honma makes it look like a traditional driver. Once you turn the driver over, you see the tech. There is a three-position weight system, which allows you to change the flight between high, low, and draw.
Where is Honma made?
History. The company was founded back in 1959 by the Honma brothers in Yokohama, Japan. In 1981, the company moved to Sakata, in Yamagata prefecture. The Sakata site is where manufacturing continues today for Honma products.
Who is the wedge wizard in Honma?
Anything you want, they will get and put it in their clubs. You will have to pay for it, of course, but you are not limited to stock options. Honma has also brought Jacob Sanborn, aka “Wedge Wizard,” a legend in the wedge customization world, on board. He is now making custom stamped and finished wedges.
Does carbon fiber golf club sound dead?
The feel and sound, especially for a majority carbon fiber club, were top notch. Carbon fiber clubs usually sound a little dead, even though they go as far as metal drivers. The shafts in the club could raise some concerns. The shaft I was using might have been a little soft.
Does Honma make custom shafts?
Honma Golf also makes amazing custom shafts in the FD, mid flight, and the FP, lower flight. These shafts spec out closer to normal US market shafts and should be strongly considered, especially if you do not want to change shaft weight or flex.
Who designed the Nike logo?
The story of the swoosh, Nike’s iconic logo, is a bit more interesting. In 1975, Carolyn Davidson (then a student at Portland State) was paid $2 per hour to design a logo for Nike. Seventeen and a half hours and $35 later, the swoosh was born.
When did Callaway Hickory Stick become Callaway Golf?
In 1988 , Callaway Hickory Stick USA became Callaway Golf Company and the “Old English Callaway logo” introduced golfers to the Callaway golf brand and core S2H2 technology. The script is reminiscent of all things old, English, St. Andrews, sheep, pastures and the feathery.
When did Nike enter the golf arena?
The company was started by Bill Bowerman and Phil Knight in the 1960s, but Nike didn’t enter the golf arena until 1998.
Is a logo worth a thousand words?
If a picture can be worth a thousand words, a logo can be worth a fair bit more. Like millions. Or billions. The total golf economy of 2011 was responsible for nearly $70 billion in spending. As such, every OEM wants a share of this monetary pie and the way the consumer perceives an OEM has as much to do where the dollars are spent as anything.
Is the logo a font?
It would be a mistake to refer to the iconic logo as a font. Simply, it is a custom script and can’t be found as an option in any Word document. Thus, the mantra of “often imitated but never duplicated” might apply. As a logo, the script is simple, clean and classic.
Who made tight lies fairway woods?
Adams. From 1991 until the summer of 2013, Barney Adams and Adams Golf leveraged the momentum created by the original Tight Lies fairway woods into a full-fledged golf equipment company. The logo during this time was fairly non-descript and featured a red triangle followed by the name of the company.
Does Nike sign golfers?
The vast amounts of capital Nike accrues allowed it to sign the most marketable figures in golf: Tiger in 1995 and Rory just last year. It also allows Nike to sign golfers to a complete deal: bag, clubs, balls, hat, glove, clubs, etc. If a player is Nike, he or she is all Nike.
Honma – Origin Story
Landscape
Current Line
- Honma has several lines of clubs and shafts which are categorized and priced according to the number of stars. More stars mean higher costs, but also gets you tighter tolerances, cutting edge technology, and materials typically reserved for jewelry (think gold and platinum). The BeZeal and Beres lines (higher star rankings) lean toward the game-improvement crowd, and the reasoning …
What’s Different?
- Honma has the heritage and lineage to tell the story of JDM quality and precise craftsmanship. It owns and controls its facilities in Sakarta, Japan and the average tenure of a Honma master craftsman is 37 years (there are about 15 of them). It has a considerable stronghold in Asia ($250 Million in sales last year), and with Hideto Tanihara’s solid play (56th in OWGR and lost to Dusti…
Outlook
- Honma’s progress has to be measured differently because it serves two masters: the consumer and the investor. As an investment, I’m bearish on Honma and golf companies in general because the world market for golf equipment isn’t growing in any appreciable manner – and growth is what invites investment. The potential upside for any one company is mitigated by the number of com…
What else?
- The words Vizard (shafts) is a mashup – not unlike Brangelina. The concept is a victorious wizard, therefore Victory + Wizard = Vizard. Personally, my first association was something along the lines of a Japanese lizard – but it’s hard to argue with wizardry. Honma has a tour staff of 17 players, but don’t expect to see it sending out equipment wit...
Final Thoughts
- Adam Sheldon fully admits the retail space is pretty much a mess and consumers are looking for a company worthy of trust. He believes Honma is such a company, but there’s a rub. Consumers can only trust a company when they’re consistently the first priority – and when you have shareholders, no one can always be the first priority. Regardless, it’s encouraging to see an ackn…