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what type of business is top golf

by Jaime Schmidt Published 3 years ago Updated 2 years ago
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golf entertainment business

Is Topgolf a good franchise to buy?

Topgolf is already a proven business model which means that a franchisee can make a good return on investment quickly. The main benefits which the franchisor offers are innovative entertainment approach, famous brand name, and extensive support which includes useful training programs. How to open a Topgolf franchise?

Who is the vice president of sales at Topgolf?

Susan Walmesley, vice president and sales and marketing for Topgolf, joined [a]listdaily to discuss the fast-growing company’s aggressive strategy in building a unique integrated entertainment and sports experience. How do you describe a Topgolf experience for someone who has never had one?

What is the market position of Topgolf?

TopGolf Current Market Position We are in major markets London, Washington  DC, Chicago, Dallas We are set for expansion Plan is to develop 50+ locations in the U.S. over the next 8 years This is a global opportunity TopGolf  has acquired international patent protection & licensing rights W h l i t bWe have a large, growing customer base

Does Topgolf have a golf course?

Topgolf's First Actual Golf Course Location Is Planned For West Palm Beach Topgolf is part of a planned $86 million renovation of the West Palm Beach municipal golf course. It would be Topgolf’s first location to share the same property with an actual green grass golf facility.

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What type of industry is Topgolf?

Sports entertainmentTopgolfTrade nameTopgolf Entertainment GroupIndustrySports entertainmentFounded2000 Watford, England, U.K.FoundersSteve Jolliffe Dave Jolliffe Mark Murray Barry CumbieHeadquartersDallas, Texas , U.S.10 more rows

Is Topgolf a corporation?

As the company expanded, Callaway Golf Company (NYSE: ELY) became an investor in 2006 and Thomas Dundon in 2011. Also in 2008, the company was incorporated as Topgolf International, Inc. In 2016, Topgolf International, Inc.

Is Topgolf a private company?

The deal ends a 20-year journey as a private company for Topgolf, a concept that started in the United Kingdom to create a new experience in a golf game that's struggled in recent years. Topgolf garnered an investment from Callaway in 2006 and expanded to the United States, now the primary market for the company.

Is Topgolf a profitable business?

Construction of a Topgolf venue typically costs from $10 to $40 million, and each venue typically collects about $17 million in revenue annually. Topgolf is profitable at the venue level as well, with EBITDAR typically amounting to about $5 million for each venue.

Can you invest in Topgolf?

Topgolf has a total initial investment range of $15 to $50 million. All inquiries for initial franchise and royalty fees, ad fees, net worth requirements, liquid cash requirements can be submitted to Topgolf Entertainment Group. Initial Investment: $15 - $50 million.

How much does a Topgolf franchise owner make?

According to Aria Group Architects, Inc., an average Topgolf venue is 65,000 square feet that is 3 stories high with an indoor and outdoor venue. A Topgolf owner's salary is also $58,000 per year according to one franchisee we spoke with.

Are Topgolf locations franchised?

Topgolf is growing its global footprint by expanding its international franchise partnerships. Guests will soon be able to enjoy new franchised Topgolf venues slated to open in 2020 and beyond.

Who is the CEO of Topgolf?

Artie Starrs (Apr 5, 2021–)Topgolf / CEOArthur (Artie) Starrs serves as Chief Executive Officer for Topgolf Entertainment Group where he is responsible for the company's overall vision and continued growth as one of the premiere sports entertainment companies in the world, fueled by parent company Callaway Golf.

Who builds Topgolf?

Supporting this consistent growth, ARCO/Murray Construction Company has provided design/build services for U.S. Topgolf locations since 2006. Partnering with its client and with Aria Group Architects, Inc., ARCO/Murray has helped create at least 60 Topgolf entertainment destinations with more planned.

Who is TopGolf competitor?

TopGolf's top competitors include Salamander Innisbrook, Diamond Resorts, GameGolf and The Trump Organization. Topgolf is a golf entertainment venue.

What franchise makes the most money?

According to the Franchise 500 list of 2021, Taco Bell is the most profitable franchise to own.

Who owns TopGolf?

Callaway Golf CompanyTopgolf / Parent organizationCallaway Golf Company is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including accessories such as bags, gloves, and caps. The company also produces clothing through its subsidiary "Callaway Apparel.” Wikipedia

Are Topgolf locations franchised?

Topgolf is growing its global footprint by expanding its international franchise partnerships. Guests will soon be able to enjoy new franchised Topgolf venues slated to open in 2020 and beyond.

Who is the CEO of Topgolf?

Artie Starrs (Apr 5, 2021–)Topgolf / CEOArthur (Artie) Starrs serves as Chief Executive Officer for Topgolf Entertainment Group where he is responsible for the company's overall vision and continued growth as one of the premiere sports entertainment companies in the world, fueled by parent company Callaway Golf.

Who is Topgolf competitor?

TopGolf's top competitors include Salamander Innisbrook, Diamond Resorts, GameGolf and The Trump Organization. Topgolf is a golf entertainment venue.

Who builds Topgolf?

Supporting this consistent growth, ARCO/Murray Construction Company has provided design/build services for U.S. Topgolf locations since 2006. Partnering with its client and with Aria Group Architects, Inc., ARCO/Murray has helped create at least 60 Topgolf entertainment destinations with more planned.

How many Topgolf locations are there?

There are currently 50+ Topgolf locations, three in the United Kingdom, and one in Australia and Mexico. Each Topgolf venue features climate-controlled hitting bays for year-round play, food, beverage, music and HDTVs on which various sports games are shown, such as football, basketball and golf.

Where is Topgolf Media located?

www .topgolf .com. Topgolf is a global sports entertainment company headquartered in Dallas, Texas with locations in the United States, United Kingdom, Australia, Mexico and Dubai.

How much of Topgolf is Callaway holding?

On the date of such announcement, Callaway was holding 14% share of Topgolf. Callaway has been the investor for Topgolf since 2006, with the present CEO Chip Brewer serving on the Topgolf board since 2012.

What is a topgolf lounge?

TopGolf Lounge, or Lounge by Topgolf, is a smaller location with a live sports restaurant, a few public hitting bays and a special events bay plus virtual game simulators.

How many Topgolf locations were opened in 2013?

Anderson moved to have newer location be even larger, with a full line kitchen and executive chefs replacing small kitchens and more golfer space. Ten locations were opened in 2013. Topgolf had sales of $163.5 million in 2014 to make the Inc. 500.

When did Topgolf buy Protracer?

In January 2016, the company purchased the World Golf Tour gaming company. Also that year, Protracer golf ball tracking technology was purchased and renamed Toptracer. Topgolf and Village Roadshow Theme Parks agreed in 2016 to a joint venture to bring Topgolf to Australia.

When did Richard Grogan visit Topgolf?

In 2003, bankers approached Richard Grogan to invest but were rejected. Grogan later had been induced to visit the Topgolf facility in February 2004. Seeing only a 5% return on investment, Grogan turned them down again, although he was otherwise impressed during the visit.

Overview Suggest Edit

Topgolf Entertainment Group (also known as TEG) is a global sports and entertainment company. It offers entertainment venues with restaurants and interactive golf games that enable players to hit golf balls containing computer microchips that track each shot’s accuracy and distance while also awarding points for hitting targets on the outfield.

49.06k Twitter followers

TopGolf has 49.06k Twitter Followers. The number of followers has increased 0.1% month over month and increased 0.4% quarter over quarter

Topgolf Entertainment Group Announces Strategic Long-Term Partnership with St Andrews Links

DALLAS, Aug. 3, 2021 /PRNewswire/ -- Topgolf Entertainment Group (TEG), a technology-enabled global sports and entertainment leader, today announces details of a 10-year partnership with St Andrews Links. Through this strategic partnership, TEG will become the exclusive golf entertainment...

Topgolf Expected To Open New Venue In Colorado Springs This Summer

COLORADO SPRINGS, Colo., Feb. 15, 2021 /PRNewswire/ -- Topgolf Entertainment Group, a global sports and entertainment community, announced today it has reached a mutual agreement with the developer of Polaris Pointe to complete construction and assume operations of the new Topgolf venue....

TopGolf Pro Putt Hits Oculus Store Milestone

Pro Putt’s goal is to make golf more accessible, requiring less skill, money and time to get started.

Who is the CEO of Top Golf?

Located at the intersection of sports and business are thousands of leading executives with amazing stories, but it’s hard to have a better story about the power of competition than the CEO of Top Golf, Dolf Berle.

What is Topgolf's approach to customer experience?

Topgolf’s approach to creating an authentic customer experience shows what things will be like in the future. Instead of focusing only on basic customer needs, brands should consider the entire experience. Be creative, think outside the box and trust your team to create great moments for customers.

Expanding Topgolf around the globe

Topgolf International focuses on expanding Topgolf around the Globe, connecting people in meaningful ways through the experience we create, the innovation we champion and the good we do. After success in the United States and United Kingdom, Topgolf International was established to expand into territories across the globe alongside talented local Franchisees.

Become a Topgolf Franchisee

Thank you for sharing your interest in becoming a Topgolf International Franchisee. Finding the right partner is the first step to developing our brand in your country/countries. The bar we have set to become a Topgolf Franchisee is exceptionally high.

1. Diamond Resorts

Diamond Resorts is a timeshare company that offers destinations, events, and experiences, such as golfing. The company has more than 379 vacation destinations in its network across 35 countries globally.

2. Drive Shack

Drive Shack is a country club that offers golf-related activities, leisure, and entertainment. Both Drive Shack and Top Golf offer semi-indoor driving ranges, food and drinks, and family-friendly games. But Drive Shack is less crowded and cheaper than Topgolf. In 2021, Drive Shack earned nearly $300 million in revenue. [ 4]

3. ClubCorp

ClubCorp is America’s largest owner and operator of private golf and country clubs. The company operates more than 200 golf and country clubs, city clubs, sports clubs, and stadiums in 27 states. In 2021, ClubCorp had about 17,000 employees and made over $1.1 billion.

4. Salamander Innisbrook

Salamander Innisbrook is a sports entertainment company that operates a luxurious golf and spa resort. Its venues offer golf courses, tennis courts, hiking trails, spas, pools, and water parks. The company has 155 employees across all of its locations and generates $22.37 million in revenue.

5. The Trump Organization

The Trump Organization is a real estate development and property management company owned by former US President Donald Trump. The company consists of 500 business entities, including several golf clubs in North America, Europe, and Asia.

6. BigShots Golf

ClubCorp-owned BigShots Golf offers all-in-one sporting venues. Its gaming platform uses Doppler radar, an industry-leading ball-tracking technology. According to ClubCorp’s estimates, BigShots Golf generates around $13 million in revenue annually.

7. Main Event

Main Event is an entertainment company owned and operated by Ardent Leisure. More than 20 million guests visit its venues annually to indulge in indoor and outdoor activities, such as gravity ropes, laser tag, and billiards. In 2020, Main Event had around 1000 employees and made $232 million in revenue.

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Overview

Topgolf is a golf driving range game with electronically tracked golfballs and automatically scored drives that started in 2000 and grew to become an American multinational sports entertainment company. Headquartered in Dallas, Texas, it has locations in the United States, United Kingdom, Australia, Germany, Mexico and the United Arab Emirates. In October 2020, publicly traded Callawa…

History

Twin brothers Steve and Dave Jolliffe had sold their mystery shopping business and were looking for a new project in 1997. Both golfers, they began complaining about golf's issues: the time factor and lackluster driving ranges. Looking to improve the game, the Jolliffes looked to the then-new commercial microchip technology and placed it in the golf ball. From this, they designed a …

Merger with Callaway

On October 27, 2020, Callaway Golf Company announced it would acquire Topgolf for $2 billion. At the time, Callaway held a 14% share of Topgolf. Callaway had invested in Topgolf since 2006, with CEO Chip Brewer serving on the Topgolf board since 2012.

Games

There are multiple Topgolf game variations, the micro chipped golf balls score themselves, providing players with instant feedback on each shot's accuracy and distance.
• Top Golf – Players aim for 11 giant dartboard-like targets. The further the shot goes and the closer to the pin, the more points the player receives.
• Top Break – has a snooker based format in which a player must hit a red target then a coloured target. The higher value colours, the more p…

Locations

There are currently 50+ Topgolf locations, three in the United Kingdom, and one in Australia, Germany, Mexico, and the UAE. Each Topgolf venue features climate-controlled hitting bays for year-round play, food, beverage, music and HDTVs on which various sports games are shown, such as football, basketball and golf. Topgolf also offers golf lessons, leagues, tournaments, concerts, an…

External links

• Official website
• Topgolf Media

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