What do our customers expect from our golf clubs?
Nowadays, customers don’t revolve around our golf clubs, rather, the golf clubs must figure out how they fit into the lives of their customers. People expect some benefit (e.g. money, time, attention) when they use the services of a golf club.
What makes a successful golf club?
As competitive pressure increases, golf clubs need to set themselves apart — and exceptional customer experience will do the trick. I might say that customer experience is the only factor differentiating successful golf clubs from others.
How can golf clubs satisfy members’ and guests’ demands?
As we are moving towards two-way communication (e.g. chatbots), golf clubs need a more systematic way to satisfy their members’ and guests’ demands and manage word of mouth. The dynamic customer journey is strongly influenced by social technology, mobile technology, and the role of the connected customers (aka Generation C).
Who are the staff at a private golf club?
There can be a number of 'officials' at a golf club, the list below gives you an indication of the personnel who help to run a golf club. The Secretary, or more commonly now known as the Manager, of a Private Golf club is the most senior of the full time professional staff employed by the club.
Who is the target market for golf?
4.1 Market Segmentation The breakdown of participation in golf is as follows: 1% Professional, 63% men, 32% women , 4% youth, with 81% recreational golfers. Our products are targeting the lady golfer/recreational group, because they are the fastest growing segment in the golfing industry.
What is a golf audience called?
Gallery Golf Term – A group of spectators who have come to the golf course to watch the competition.
What are the job titles at a golf course?
Golf course jobsCart attendant.Cashier.Snack bar attendant.Shop assistant.Golf professional.Cook.Maintenance crew.Golf coach.More items...•
Can golf clubs be shared?
According to USGA's rule 4b(ii), sharing golf clubs on a golf course is illegal. This means that you are not able to lend or borrow a club from someone you are competing against in a round of golf.
Why do they call them patrons?
Patrons became a thing back when Augusta National first opened in the 1930s and co-founder Clifford Roberts wanted to recognize fans as consumers of an experience like eating at a restaurant or enjoying a play rather than just someone sitting in a seat.
Why are the crowd called patrons?
Disregard broadcasters CBS and ESPN from this discussion because they are rights holders and essentially at the mercy of Augusta National's dictates. They use patron because they have to, in the same way the club requires them to use “first and second nine” rather than “front and back.”
Who is in charge of a golf course?
A golf course superintendent is a person who professionally manages the labor, time, materials and financial resources needed to care for the turfgrass and landscaped grounds on a golf course. Golf course superintendents have also been referred to as greenskeepers and turf managers.
How much do caddies make?
Caddies can range from $1,500-$3,000 a week. However, some caddies opt for a higher weekly paycheck in exchange for a lower percentage of winnings. "No caddie and player has the same deal," Collins said. "Everyone negotiates themselves."
What is a bev cart girl?
What Is the Job of a Golf Beverage Cart Attendant? The duties of a golf beverage cart attendant focus on serving drinks at a golf course. You work directly on the course and sell drinks from a golf cart to players. Most cart attendants serve snack food as well.
Can you carry 2 drivers in your golf bag?
Topic Overview: You are allowed to carry up to 14 clubs for play (but you can have fewer). There is no restriction on the type of clubs you carry – for instance you can carry multiple putters, multiple drivers, or some left-handed clubs and some right-handed.
Can you have 2 putters in your golf bag?
According to the USGA and R&A rules, you can have two putters in your bag when playing a professional round of golf provided the total number doesn't exceed 14. The same thing applies when you're playing a normal golf round.
Can two golfers use one set of clubs?
Golfers can share clubs on the golf course, but the rules for doing so are a bit difficult to work with. Essentially, partners can share clubs as long as the total number of clubs between the golfers is not more than 14.
What do they call the fans at a golf tournament?
Never call them fans, spectators or the crowd, but rather “patrons” that are part of the “gallery.” There are no sand traps at Augusta, just “bunkers.” Perhaps most notoriously, it's not the front and back nines, but the first and second nine — a requirement put in place to avoid the potential for that most vulgar ...
What does TPC stand for?
Tournament Players ClubTPC — which stands for Tournament Players Club — means that a golf course is part of a prestigious network of golf courses around the world.
What is the yips in golf?
Overview. The yips are involuntary wrist spasms that occur most commonly when golfers are trying to putt. However, the yips can also affect people who play other sports — such as cricket, darts and baseball. It was once thought that the yips were always associated with performance anxiety.
What is a bowmaker in golf?
A Bowmaker or Bowmaker 3-Ball, also known as a 6-6-6 or 3 x 6 Best-Ball, is a form of Best-Ball competition for 4 competitors, in which the number of balls to be scored at each hole begins with one ball of the team on the first six holes, two balls on the next six holes, and three balls on the last six holes:
What is the only factor that differentiates golf clubs from other golf clubs?
I might say that customer experience is the only factor differentiating successful golf clubs from others. According to a recent Gartner research, customer experience will overtake price and product as a brand differentiator by 2020.
How many touchpoints should a golf club have?
What the golf club needs to do to deliver the desired outcomes. You should identify at least 5-10 touchpoints that are both ‘Moment of Truth’ & ‘Pain Points’.
What is the dynamic customer journey?
The dynamic customer journey is strongly influenced by social technology, mobile technology, and the role of the connected customers (aka Generation C).
Do golf clubs revolve around customers?
Nowadays, customers don’t revolve around our golf clubs, rather, the golf clubs must figure out how they fit into the lives of their customers. People expect some benefit (e.g. money, time, attention) when they use the services of a golf club.
Can customers compare you to other companies?
You can be sure that your customers compare you to all the other experiences and interactions they have with companies regardless of industry and geography.
Is customer journey mobile first?
This is why I believe that today most of the customer journeys begin on mobiles. Yes, we can say that customers are overwhelmingly mobile-first. This should motivate us to design best-in-class mobile experiences.
What is aggregate golf?
Aggregate (based on state level averages) – all factors, calculate total number of golfers, play frequency, estimated total rounds up for grabs.
How long does it take to evaluate a private club?
Typically 2 – 6 months in evaluation stage for average private club (more for beginners and expensive clubs) – sales processes aren’t set up for this!
What is activation and referrals?
Activation & Referrals – current members (mostly new members) are by far source for lowest new customer acquisition cost – excited, provide social proof, want to play with friends, do the selling for you. Never happens if they don’t get properly plugged in, and if they’re never encouraged or given special opportunity to invite their friends.
Who is Casey from PGA?
Casey is our marketing and business development guru. He's a published golf author and comes from a golf operations and marketing background. He owns a web development agency called Web Design Phoenix - pioneering programs like PGAGolfDay.com that has raised over $3 Million for PGA Sections and golf orgs nationwide. Fun Facts: Casey's Youtube channel has over 2 million minutes watched, he's also played on the PGA Tour, including the 2004 US Open at Shinnecock Hills.
Who is the CEO of Honours Golf?
Bob Barrett, CEO, Honours Golf, has had an unparalleled set of experiences with golf courses–and with golfing customers. His career has spanned Augusta, Maidstone, and Shoal Creek (including three major golf championships held during his tenure). But the very soft-spoken Barrett clearly finds the most pleasure in his current role as CEO of the golf course management company he co-founded with Rob Shults (who serves as Honours Golf's President) in 1998.
Where is Honours Golf located?
Honours Golf, headquartered in Birmingham, Alabama, is the leading golf course development and management company in the Southeast. Honours currently manages and/or owns 16 courses, including Arnold Palmer's signature golf courses at Craft Farms, where I had the honor (honour?) of speaking to Bob and his team recently about the customer experience, ...
What is the purpose of the food and beverage side of the club?
Appointed to run the food and beverage side of the club to ensure that a full and quality service is provided to the membership in a cost-effective way.
What is a private golf club manager?
The Secretary, or more commonly now known as the Manager, of a Private Golf club is the most senior of the full time professional staff employed by the club. This person is seen as the hub at the centre of the wheel. Taking the directives of the Management Committee and implementing them throughout the business. Being a professional manager also gives them knowledge and experience to advise the Management Committee on the best course of action to take to ensure that the club thrives.
What is a golf shop assistant?
The people who work in the Golf Shop at the club, under the Professional, are called Assistant Professionals. The amount of assistants that work in the shop will depend upon the volume of trade that the shop has to deal with. More information
What is the role of a captain in a club?
Most Captains will chair committee meetings and will have the casting vote on club affairs. The Captain will be the public face of the club and represent it at most functions , prize givings and other club occasions. Deputises for the Captain in his/her absence. One of the most demanding roles within the committee.
Who is responsible for the maintenance of club members handicaps?
The Match Secretary is responsible for the maintenance of club members handicaps and is in charge of the competition agenda and the organisation and running of all club competitions throughout the year. House Convenor. The House Convenor oversees the general upkeep of the interior of the clubhouse.
How does a captain work?
Each club elects a Captain, who acts as a ‘Managing Director’ and is responsible for the team, referred to as the committee, who work with him to run the club. The committee is split into a number of smaller sub committees who look after the different aspects of the day to day running of the club such as the course, competitions, finance, social events, etc. Most captains will have served, in some capacity, on each departmental sub committee at some point over the years. As a result of this accumulated experience the Captain is in the best position to oversee the continual evolution of the club. Elected by the members at the AGM the Captain will normally serve for a two-year period and will usually have served as the Vice-Captain in the previous two years. Most Captains will chair committee meetings and will have the casting vote on club affairs. The Captain will be the public face of the club and represent it at most functions, prize givings and other club occasions.
What is the real treasure of golf?
Most golfers remembers a golf course, but the real treasure is when they remember the golfing experience at a golf course. You know what I mean. From the moment you drive on to the property until the time you leave, you are treated with respect and a feeling of welcome. Many large resorts bend over backwards to have everything at your fingertips.
What is Roundel Glen Golf Course?
The Roundel Glen Golf Course is an excellent example of a small course providing a big time golf experience. The moment you drive up to the club drop off area you meet a smiling attendant who sets the stage of your golfing experience. Brandon Mackinnon has greeted golfers for 3 seasons. Brandon helps everyone with their clubs and cart needs with a smile. He is a student at teachers college and has the skinny on the course for that day. Brandon talks to members and guests in a light-hearted manner and is always up for a chat about golf or the weather.
Who is Chris in the Pro Shop?
Chris is the newest member of the pro shop team . Chris is always busy; he is a student and volunteer firefighter his spare time away from Roundel Glen. If you want a twilight game, Chris is your man as he is the regular night closer.
Can you go back to the golf course?
After all, golfers are a fickle group. One cross word from a marshal, and they might never go back.
Do golf courses recoup green fees?
Leave your personal coolers at home. Believe it or not, most golf courses don't recoup expenses through green fees. Operating a golf course is very expensive, so cart fees and food and beverage sales help the bottom line. As one operator said, "We haven't resorted to frisking golfers on the first tee, but we'd like to."
What is the rule for clubs, balls and other equipment?
The specifications and other regulations for clubs, balls and other equipment Equipment: Anything used, worn, held or carried by the player or the player’s caddie. ( ... Continued) that players are allowed to use during a round Round: 18 or fewer holes played in the order set by the Committee..
What is the definition of a course?
The person or group in charge of the competition or the course Course: The entire area of play within the edge of any boundaries set by the Committee: (...Continued) .
What does "to hold the ball and let go of it" mean?
To hold the ball and let go of it so that it falls through the air, with the intent for the ball to be in play In Play: The status of a player’s ball when it lies on the course and is being used in the play of a hole: (...Continued) .
What is the meaning of "all other areas of sand on the course course"?
All other areas of sand on the course Course: The entire area of play within the edge of any boundaries set by the Committee: (...Continued) that are not inside the edge of a prepared area (such as deserts and other natural sand areas or areas sometimes referred to as waste areas).
When a player’s ball is in its own pitch-mark made as a result of the player’s?
When a player’s ball is in its own pitch-mark made as a result of the player’s previous stroke Stroke: The forward movement of the club made to strike the ball. (...Continued) and where part of the ball is below the level of the ground.
What does "caddie" mean?
Someone who helps a player during a round Caddie: Someone who helps a player during a round, including in these ways: (...Continued), including in these ways: