1. The commercial was controversial
This commercial, which was received positively by over 50% of the population and disliked by 37%, was one of many commercials based around the idea of a person pretending to be in a dangerous situation and still reacting and acting like a normal human being (Allison & Roberts, 1995).
2. Commercials were not banned from television
After The girl in the raisin bran commercial aired there were demands from viewers that these types of commercials be banned from television.
3. Commercials can lead to more dangerous situations
Because of the high demand for television time advertisers began creating more dangerous scenarios in their commercials to create more relevant advertising content viewers would want.
5. Commercials can have positive effects on society
Commercials have the potential to shape the behavior of consumers for the better by helping them understand emotions, attitudes, and values of individuals in different environments (Dervin & Voight, 1993).
6. Commercials can affect you in real life
People can be affected positively or negatively by commercials that they watch on television. In fact, the emotional impact of watching a commercial for a product may eventually affect daily behavior.
7. Commercials can teach you about social behavior
Commercials have the potential to shape the behavior of consumers for the better by helping them understand emotions, attitudes, and values of individuals in different environments (Dervin & Voight, 1993).
