Why don't they sell Adams golf clubs in stores?
The issue is the everyday golfer walking in to GS or GG would rarely even find Adams clubs on the shelves, and if they did the sales reps would have virtually nothing to say about them so they never even entered the consumer's mind as an option. Its hard to sell anything when it aren't readily available to the consumer.
What's going on with Adams Golf?
Since their 2011 TP line, it's been a rollercoaster. Adams golf is feeling the pinch. Sales at its TaylorMade-adidas Golf division, which has recently hurt the company’s margins, fell 24%.... 24% in 2015. Adams has been benched, HQ's in TX have closed for Adams.
Is Adams more than just another golf brand?
“Adams can be a lot more than just another golf equipment brand. It can represent a movement about trying to bring excitement, fun, and entertainment into the game. It can, if we get it right, go beyond just products”. – Ben Sharpe, CEO, TaylorMade-adidas Golf It almost sounds like HackGolf 2.0, presumably without the gimmicks.
Why buy used Adams clubs from 2nd swing?
Buy new and used Adams golf clubs from 2nd Swing and get a great deal when you trade in your used clubs. Browse by club type, and learn more about Adams below. Adams Golf Inc. was founded in 1987 and produces high quality golf equipment driven by technological innovation.
Is Adams Golf clubs out of business?
The company produced golf equipment (more specifically clubs). In 2012 it was acquired by TaylorMade (owned by Adidas), becoming one of its brands....Adams Golf, Inc.TypePrivateDefunct2012FateAcquired by TaylorMade in 2012, becoming a brand of the Adidas GroupHeadquartersPlano, Texas (Closed) , U.S.7 more rows
When did they stop making Adams Golf clubs?
The company was quiet for five years from 2015-2020 but last year their social media team tweeted from their main accounting hinting that a comeback might be in the works. Before their comeback, the last clubs that were released to the public were in April 2015 when their Red line of clubs and Blue line came out.
Is Adams Golf back in business?
Adams is Never Coming Back TaylorMade owns all of the IP and it's unlikely any of it is cutting-edge these days. In short, all that's left of Adams is fond memories and a logo. Even that isn't what it used to be. All of that sucks but, in a way, that makes a new Adams Golf the perfect brand for 2020.
Are Adams Golf clubs any good?
The most important shot in golf is the second shot and Adams is devoted to creating the best second shot equipment in the game. For nearly two decades, Adams has been a leader in easy to hit fairway woods, hybrids and hybrid irons....Adams Golf Blue Irons Review.TG RatingOwners' RatingTG Rating5 out of 5
Did TaylorMade buy Adams?
TaylorMade acquired Adams Golf for $70 million in 2012, but that play wasn't so much about furthering the Adams legacy, but rather acquiring some proprietary technology and eliminating a strong competitor.
Are Adams golf clubs good beginners?
There is a lot of upside for senior and beginner golfers with the Adams Men's Tight Lies Plus 1312 set. All of the clubs are reasonably forgiving and they help to develop swing speed.
Is Cleveland Golf going out of business?
The reality as we understand it today is that Cleveland Golf isn't going away. It's not even being sold. Sources I've spoken with tell me that Cleveland's parent company – Japan's Sumitomo Rubber Industries (the SRI in SRI Sports and SRIxon) actually likes being in the golf business.
Are Adams drivers any good?
The most important shot in golf is the second shot and Adams is devoted to creating the best second shot equipment in the game. For nearly two decades, Adams has been a leader in easy to hit fairway woods, hybrids and hybrid irons....Adams Golf Insight XTD Driver Review.TG RatingOwners' RatingTG Rating3 out of 5
What year did Adams Idea irons come out?
Adams New Idea Hybrid Irons - Product DetailsUK Launch01 November 2013USA Launch01 November 2013Handicap RangeLow HighGolferMens, Women, SeniorHand AvailabilityLeft, Right11 more rows•Sep 25, 2013
When did Adams Tight Lies come out?
1995 Debut of Tight Lies In the fall of 1995, Adams Golf introduced the invention of its founder, a fairway wood called Tight Lies. The Tight Lies fairway wood featured an upright trapezoidal head shape--'upside down' in relation to the shape of conventional club heads--a shallow face, and a low center of gravity.
Are any golf clubs made in Australia?
Piranha Golf – Australia's leading designer, manufacturer & wholesaler of golf clubs, accessories & apparel.
Who owns TaylorMade?
On May 10, 2017 it was announced that KPS Capital Partners acquired TaylorMade for US$425 million.
What is the best thing about Adams golf clubs?
As we mentioned, one of the best things about the Adams company was the fact that the clubs were so forgiving. The Cobra golf clubs can be the same way. Cobra makes a wide range of clubs for golfers of all abilities, so you won’t just find higher handicap clubs.
What did the Adams Clubs want?
They wanted a classic looking golf club that made it easy to hit out of a variety of situations. One of the situations they wanted to help players hit out of was rough. The Adams clubs were known for their playability from the more difficult lies.
Why did Taylormade use Adams?
Adidas thought they would use Adams to grab more seniors and women and use the TaylorMade to grab the core group of golfers continually.
What is the most famous golf club made by Adams?
Probably the most famous technology produced by Adams is the Tight Lies. The Tight Lies golf clubs were great for getting golfers out of the rough and back into play. The Tight Lies were like a hybrid club, and they were a small profile as well.
How old was Britt Olizarowicz when she started playing golf?
Britt Olizarowicz started playing golf at the age of 7. She played Division 1 College golf at St.Johns University, where she won two tournaments at the collegiate level. After college Britt went on to become a Class A PGA Professional. Her love for the game spans almost her entire life. Today Britt loves sharing her knowledge of golf through her writing. After all, to teach the game of golf, you must first have a love for it.
Who owns Taylormade golf clubs?
At the time, Adidas owned TaylorMade, and they were looking to add the Adams brand to help grow within the golf category. The Adams golf supporters were loyal customers, and they were from a specific category of players who enjoyed forgiving golf club design for player improvement.
Is golf club technology getting old?
The problem is that, now, the technology is getting quite old. Although the concepts are good, the materials and manufacturing have changed quite a bit. Today’s golf clubs are lighter, easier to hit, and will end up traveling quite a bit further as well.
How to choose a club type?
As a general rule of thumb, a 3-wood with 16° of loft will travel farther than a 5-wood with 19° of loft. Because of the higher loft, the 5-wood is easier to strike confidently and the ball will get airborne faster.
Where is the velocity slot on a golf club?
Fueled by the Velocity Slot, watch your ball take flight with ease. Located on the sole of the club directly behind the face, this open slot is designed to increase face flexibility, ball speeds and forgiveness.
What if Adams was so great?
If Adams was so great, why are they pretty well just looked at fondly like Hogan irons. Put your money where your mouths are or shut up. If anything, Adams happened to Adams, you can't compete with the big boys and release PILES of drivers.
Who bought Maxfli golf?
Adams golf is going the way of Maxfli when TM bought them...they bought Maxfli for its ball patents...kept the brand alive for a few years and sold the name off to Dicks...
Is golf equipment a branding market?
Golf equipment is a very branding based market. Image counts and marketing matters as lot. They branded themselves poorly, and didn't invest enough in distribution stocking their products on shelves. They didn't do a good enough job as a company to stay viable in this market.
What does the future hold for Adams Golf?
Now that Adams HQ has been closed what will TaylorMade do with the brand? Will Adams continue to do what it does from TaylorMade’s home base in Carlsbad? Is it destined to become a brand exclusively for old men and hackers, or will TaylorMade effectively kill off the brand entirely?
3 Years in Limbo
It’s been nearly 3 years since TaylorMade acquired the Adams Golf Company. While many predicted TaylorMade would eventually destroy the brand, that hasn’t happened yet…not totally anyway.
A CLEAR PATH FORWARD
On the heels of the shutdown of Adams headquarters; arguably for the first time since the acquisition, there is a real, and potentially viable, plan to actually differentiate the two brands, and the dividing line isn’t drawn where you likely think it is.
Adams as a Vehicle for Growth
I’d wager the plan for Adams is directly tied-in to something else Sharpe and I spoke about during our 30 minute conversation; his belief that the best way to grow golf is through positivity.
The End of Adams
No doubt fans of the brand will see this new strategy, whatever it proves to be, as the nail that seals the Adams coffin. To an extent that may be a fair appraisal. The new positioning comes with an implicit non-compete clause with TaylorMade.