Why has Altius golf lost market share?
WHY HAS ALTIUS GOLF LOST MARKET SHARE? • Recent Recession Period of golf equipments have cut- down their spending on golf ball and this trend has badly affected the golf industry. • Altius Golf Goodwill may affected by USGA Terms and Conditions, for not following USGA regulation requirements.
What are the problems with Altius golf goodwill?
• Altius Golf Goodwill may affected by USGA Terms and Conditions, for not following USGA regulation requirements. • Recent Recession Period decreased the number of professional players. • As the Altius Golf balls are expensive as compared by competitors, new players are not willing to spend more on golf equipments. 3
Should the Altius invest in the elevate golf ball strategy?
The Altius should implement the Elevate golf ball strategy, as it is generating low profit as compare to other two products due to new product in the market and after the recession the Victor TX sales also decreased, so by considering its following main elevate strategies the company should invest in the Elevate golf ball, it includes:
What is the market value of Altius?
The below shows the total market value of Altius in units is 9.7152 million calculated as the unit sales of the industry (17.6 million) multiplied by the Altius market share that is 55.2%.
Why did Altius lose market share?
Altius has lost market share due to decline interest in its premium-priced golf ball. Because of poor economic condition brought on by the recession, many golfers lost interest/engagement in golf as a whole due to high costs, lack of time, and difficulty of the sport. Many remaining and new golfers considered themselves much more casual players ...
How does Altius benefit?
Lastly, Altius will benefit by better positioning their product to show the value proposition for each of their target segments. In this case of the value consumer for example, Altius can position itself as a good value golf ball for the smart consumer.
Is Altius missing in the value and economy golf ball market?
Altius should implement the Elevate Strategy and do so using the method described above. Altius is both missing in the value and economy golf ball market meaning they are missing a large segment of consumers and therefore market share.
Does Altius Elevate Golf Balls have a value line?
By introducing the Elevate golf ball line, Altius runs the risk of losing their high credibility and reputation as many avid golfers may feel that Altius’ non regulated and value line devalues their entire line and can cause consumers to lose faith in the product.
Why is Altius losing its market share?
These above main issues elaborate that the company is losing its market share because of the highly competitive market.
Why should Altius use Elevate?
The Altius should implement the Elevate strategy by considering following reasons: Increase in market share: As many people were not satisfied with the high price, in fact, 35% of professional golfer , 45% of lapsed golf players and 53% of non-playing golfers stopped buying because of the high price. Therefore, the medium priced elevate would lead ...
Is Altius Golf a good company?
Altius Golf still maintained its good position in the market by introducing generations of higher level, top quality tennis balls that allow their clients to copy professional golf players.
Is Altius offering golf balls?
Altius is offering only the golf balls for the professional players , therefore launching of the elevate golf ball is a better idea at this time as the industry trends show the recession has decreased the number of professional players so the industry is trying to attract the new customers by offering them the low cost of golf balls. 3.