TaylorMade started growing so substantially that they essentially shut down the Adams golf brand. This comes as a disappointment to many golfers across America. As great as the TaylorMade equipment can be, Adams golf had a certain feel (and a price) to it that golfers are missing.
What happened to Adams Golf?
Adams golf is feeling the pinch. Sales at its TaylorMade-adidas Golf division, which has recently hurt the company’s margins, fell 24%.... 24% in 2015. Adams has been benched, HQ's in TX have closed for Adams.
Are Adams Golf Clubs any good?
For some reason they gained a reputation as a club for us geezers and we aren't the major part of the golf market. It does seem like many of their models catered to slower swing speeds and GI. Very solid clubs, though. More sharing options... What happened to Adams?
Is Adams Golf back on Twitter?
Adams Golf is back! Well, back insomuch as the Adams Golf Twitter account posted two tweets in a span of five days. That’s not prodigious by any measure but given that Adams hadn’t tweeted in nearly five years, the reemergence is notable.
Does Barney Adams still own Adams Golf?
Although semi-retired since 2000, Barney Adams retains the title Chairman of the Board until 2012. In 2012, Adams Golf was acquired by TaylorMade Golf (which was owned by Adidas by then) for USD 10.80 per share in cash (roughly 70 million).
Is Adams Golf out of business?
The company produced golf equipment (more specifically clubs). In 2012 it was acquired by TaylorMade (owned by Adidas), becoming one of its brands. Adams Golf, Inc....Adams Golf, Inc.TypePrivateFounded1991FounderBarney AdamsDefunct2012FateAcquired by TaylorMade in 2012, becoming a brand of the Adidas Group6 more rows
Do any pros use Adams Golf?
The company used to pump out golf clubs every year and its clubs were used by the likes of PGA professionals and LPGA pros such as Bernhard Langer, Tom Watson, Chad Campbell, Yani Tseng and Brittany Lincicome.
Did TaylorMade buy Adams Golf?
TaylorMade acquired Adams Golf for $70 million in 2012, but that play wasn't so much about furthering the Adams legacy, but rather acquiring some proprietary technology and eliminating a strong competitor.
Are Adams Golf clubs good beginners?
There is a lot of upside for senior and beginner golfers with the Adams Men's Tight Lies Plus 1312 set. All of the clubs are reasonably forgiving and they help to develop swing speed.
Who owns TaylorMade?
KPS Capital PartnersOn May 10, 2017 it was announced that KPS Capital Partners acquired TaylorMade for US$425 million.
Does Cleveland still make golf clubs?
Cleveland Golf is owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd., specializing in golf equipment. Based in Huntington Beach, California, Cleveland Golf began as a company known for producing replicas of classic golf clubs....Cleveland Golf.TypeSubsidiaryWebsiteclevelandgolf.com9 more rows
Why did TaylorMade buy Adams?
And so, in 2012, TaylorMade purchased Adams Golf, its intellectual property and, for better or worse, its market share. At the time, there were rumors that the acquisition was a means to resolve a patent dispute over the slot in the original Rocketballz. Whether that's true doesn't much matter anymore.
Are Adams hybrids any good?
The most important shot in golf is the second shot and Adams is devoted to creating the best second shot equipment in the game. For nearly two decades, Adams has been a leader in easy to hit fairway woods, hybrids and hybrid irons....Adams Golf Pro DHy Hybrid Review.TG RatingOwners' RatingTG Rating3.5 out of 5
Is Adams Golf a good brand?
Are Adams Golf Clubs Good? Adams golf clubs were excellent. What helped them appeal to many players was the fact that they were classic looking and had plenty of performance. The people who liked the Adams brand were more interested in performance than they were in marketing and gimmicks.
Does Tiger Woods use TaylorMade?
Tiger Woods has used blade irons for pretty much his entire professional career, using models from Mizuno, Titleist and TaylorMade. His current set came into the bag back in 2019 as he shifted from the TW Phase 1 bladed irons to the P7TW Prototypes.
Why do golf pros use blades?
Part of the allure of blades is their sleek appearance, and blades give top golfers the ability to shape shots. Blades make it easier to work the ball to the left or the right, whereas cavity-backs tend to reduce sidespin and make it harder to deliberately hit draws and fades. Blades also give the golfer feedback.
What does the future hold for Adams Golf?
Now that Adams HQ has been closed what will TaylorMade do with the brand? Will Adams continue to do what it does from TaylorMade’s home base in Carlsbad? Is it destined to become a brand exclusively for old men and hackers, or will TaylorMade effectively kill off the brand entirely?
3 Years in Limbo
It’s been nearly 3 years since TaylorMade acquired the Adams Golf Company. While many predicted TaylorMade would eventually destroy the brand, that hasn’t happened yet…not totally anyway.
A CLEAR PATH FORWARD
On the heels of the shutdown of Adams headquarters; arguably for the first time since the acquisition, there is a real, and potentially viable, plan to actually differentiate the two brands, and the dividing line isn’t drawn where you likely think it is.
Adams as a Vehicle for Growth
I’d wager the plan for Adams is directly tied-in to something else Sharpe and I spoke about during our 30 minute conversation; his belief that the best way to grow golf is through positivity.
The End of Adams
No doubt fans of the brand will see this new strategy, whatever it proves to be, as the nail that seals the Adams coffin. To an extent that may be a fair appraisal. The new positioning comes with an implicit non-compete clause with TaylorMade.
What if Adams was so great?
If Adams was so great, why are they pretty well just looked at fondly like Hogan irons. Put your money where your mouths are or shut up. If anything, Adams happened to Adams, you can't compete with the big boys and release PILES of drivers.
Who bought Maxfli golf?
Adams golf is going the way of Maxfli when TM bought them...they bought Maxfli for its ball patents...kept the brand alive for a few years and sold the name off to Dicks...
Is golf equipment a branding market?
Golf equipment is a very branding based market. Image counts and marketing matters as lot. They branded themselves poorly, and didn't invest enough in distribution stocking their products on shelves. They didn't do a good enough job as a company to stay viable in this market.
History
In 1983, Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz's Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas in 1991.
Sponsorships
Adams Golf has maintained endorsement deals with many professional golfers playing on the leading tours, including Bernhard Langer, Brittany Lincicome, Yani Tseng and Tom Watson .
Who bought Adams Golf?
And so, in 2012, TaylorMade purchased Adams Golf, its intellectual property and, for better or worse, its market share.
What has Taylormade done with Adams?
In its eight-plus years of ownership, the only thing of consequence TaylorMade has done with the Adams brand is to change the logo. At the time of the acquisition, the assumption was that TaylorMade was more interested in the Adams intellectual property than anything else.
Will Adams ever come back?
Adams is Never Coming Back. To reiterate, this is all speculative. And even if a pair of tweets somehow prove a signal that the Adams Golf brand has been revived, it’s unlikely it will ever truly be back. The designers that made Adams great have scattered.
Is Adams Golf Legacy a retail player?
The Adams Golf Legacy. At the time of the acquisition, Adams wasn’t a massive retail player. It did OK in the iron category. It had a significant enough share of the metalwoods market to get TaylorMade’s attention. Its hybrids set the standard.
Original Post from August 19th
If you happen to have “Adams Golf is resurrected” on your 2020 golf equipment bingo card—congratulations because it appears that after a total social media and club release blackout which started in May of 2016, something has awoken this OEM (or at least the social media manager) from a deep sleep.
What does it really mean for Adams?
Is this someone in TaylorMade’s marketing department having a bit of fun? Remember TaylorMade back when it was still TaylorMade/Adidas bought Adams and all of its IP in the spring of 2012 for around $70 million.
Is Adams Golf coming back?
If you happen to have “Adams Golf is resurrected” on your 2020 golf equipment bingo card—congratulations because it appears that after a total social media and club release blackout which started in May of 2016, something has awoken this OEM (or at least the social media manager) from a deep sleep.
Charles Barkley says he can beat any Tour pro under this condition
With a swing that has, in the past, been called ‘disturbing’ and ‘lampooned’, Charles Barkley may not seem the most obvious of golfers to challenge the great and good of the sport, but he has done just that!
How to choose a club type?
As a general rule of thumb, a 3-wood with 16° of loft will travel farther than a 5-wood with 19° of loft. Because of the higher loft, the 5-wood is easier to strike confidently and the ball will get airborne faster.
Where is the velocity slot on a golf club?
Fueled by the Velocity Slot, watch your ball take flight with ease. Located on the sole of the club directly behind the face, this open slot is designed to increase face flexibility, ball speeds and forgiveness.
What are tight lies?
Tight Lies™ Technology Defined 1 Extended Face Technology The face has been expanded vertically by 7mm compared to the previous generation of Tight Lies, resulting in a 14% larger face area. This is designed to provide golfers with a larger hitting zone, a wider sweet spot and improved forgiveness. 2 Tri-Sole Design Paying homage to the iconic upside-down head shape of the original Tight Lies fairway wood, the Tri-Sole Design delivers versatility from any lie. When hitting from a compact fairway or the high rough, the sole delivers improved turf interaction by minimizing the sole area that contacts the ground. 3 Velocity Slot A slot on the sole of the club allows the face to flex and rebound efficiently. This results in fast ball speeds and improved launch on off-center strikes. 4 Components Tight Lies Fairway is equipped with the Aldila Synergy shaft, Golf Pride Tour Velvet grips and bonus head cover.
What Does The Future Hold For Adams Golf?
3 Years in Limbo
- It’s been nearly 3 years since TaylorMade acquired the Adams Golf Company. While many predicted TaylorMade would eventually destroy the brand, that hasn’t happened yet…not totally anyway. Nevertheless it has been a period of great uncertainty with golfers, and likely those inside the company as well, unsure of where Adams fits in the larger picture...
A Clear Path Forward
- On the heels of the shutdown of Adams headquarters; arguably for the first time since the acquisition, there is a real, and potentially viable, plan to actually differentiate the two brands, and the dividing line isn’t drawn where you likely think it is. While Sharpe doesn’t shy away from the fact that there are clear savings associated with closing Adams headquarters, the biggest benef…
Adams as A Vehicle For Growth
- I’d wager the plan for Adams is directly tied-in to something else Sharpe and I spoke about during our 30 minute conversation; his belief that the best way to grow golf is through positivity. If you consider what’s being discussed in the various grow golf circles, including TaylorMade’s own Hack Golf initiative, much of the focus is on fixing things that are perceived to be broken with go…
The End of Adams
- No doubt fans of the brand will see this new strategy, whatever it proves to be, as the nail that seals the Adams coffin. To an extent that may be a fair appraisal. The new positioning comes with an implicit non-compete clause with TaylorMade. For those holding their breath for the next great Adams club for the better player, it’s time to exhale and move on. Adams will never again be the …