In the Golf Datatech survey, those who spent money online for golf equipment said they spent an average of $385 in 2014, $415 in 2016, but $636 in 2017. Despite the immediacy of the web, golfers remain deliberate consumers. The average respondent in the survey spends three months settling on an equipment purchase decision.
Full Answer
Who sells the most golf equipment?
1. Callaway. Callaway Golf is the largest golf equipment manufacturing company in the United States, specializing in golf clubs, bags, balls, apparel, and gloves.
What is the target market for golf?
4.1 Market Segmentation The breakdown of participation in golf is as follows: 1% Professional, 63% men, 32% women , 4% youth, with 81% recreational golfers. Our products are targeting the lady golfer/recreational group, because they are the fastest growing segment in the golfing industry.
How much does the average golfer spend on equipment?
When asked how much they spend on golf equipment annually, the majority (43.8%) said between $500-$1,000. That barely beat out a group of 40.1% that said it spends less than $500 a year. Only 13.4% said between $1,000-$2,000, and just 2.7% said more than $2,000.
Is there a shortage of golf equipment?
But here's the twist: golf is not immune to the material shortages mucking up the market for manufacturers around the world. Indefinite shipping delays have plagued the equipment sector, leaving both consumers and retailers in the dark as to when back-ordered products will re-emerge.
Who is your target client market?
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Is the golf market growing?
The global golf club market size was valued at USD 3.66 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 2.5% from 2020 to 2027. The market is majorly driven by the growing popularity and adoption of golf as an active sport.
How much revenue does an average golf course make?
According to the National Golf Foundation's 2010 Operating & Financial Performance Profiles of 18-hole golf facilities in the U.S., private 18-hole golf clubs had average total revenue of $3,277,000 in 2009, but with total expenses of $3,204,500.
What is the markup on golf clubs?
around 33.33%After all expenses, the best golf retailers rarely profit more than 2-3% of the total cost of a club. However, as a whole, we can say that around 33.33% of the cost of a golf club is the markup from the retailer.
How much money does the average golf course make?
Golf Course Owners make between $30,000 to several hundred thousand dollars per year. However, golf course owners sometimes will lose money if the course has a bad year. Overall, the golf course industry is very volatile, and there is no guarantee that money will be made.
Are golf clubs hard to find right now?
Golf clubs and grips are in short supply due to global supply chain issues, Bloomberg reports. The shortages come at a time when golf is exploding in popularity due to the pandemic. 2020 saw the biggest net increase in golfers in 17 years, according to the National Golf Foundation.
Is Ping making clubs again?
The answer to that question is no. Although they did come out with a driver in late 2019, the Ping G410 LST model. They were initially slated to have a new model come out in the fall of 2020, but as a result of the shut downs due to COVID-19, that introduction is going to be pushed back to early 2021.
Is there a shortage of golf shafts?
Pandemic golf shaft shortages are becoming the new normal. Well, at least for the next several months. With raw material shortages, manufacturing and transportation shutdowns due to COVID, and loss of some key workers, some shafts are back ordered until January, 2022! And, it is not just limited to shafts.
Iron Types
Within the larger marketplace, game improvement and super game improvement are typically the biggest movers. With that in mind, it’s eye-opening to see the distribution among our readers.
Individual Club Purchases
As we move into our breakdown of brand decisions, keep in mind the data comes from golfers who reported buying new clubs within the last year. To keep the charts concise and readable, we’ve included only those brands which accounted for at least 1 percent of your purchases.
Driver Purchases
By a slim margin, more of you (20.38%) purchased TaylorMade drivers than any other brand.
Fairway Wood Purchases
At the risk of being repetitious, more than 40 percent of you purchased new fairway woods within the last year. This is well above typical replacement expectations.
Hybrid Purchases
TaylorMade was the most popular choice among our readers, accounting for 18 percent of recent purchases. Score one for the Adams legacy.
Utility Irons
It’s worth reiterating that fewer than 20 percent of you reported purchasing a new utility iron within the last year. That’s the smallest turnover of any category.
Iron Purchases
As we’ve come to expect from our readers, Mizuno irons (20%) were purchased most often and at a rate of nearly two times the company’s actual market share.
Results: 2019 Golf Equipment Brand Perception (One Word) Survey
One Word Survey Results - How do our readers perceive your favorite golf equipment brands?
The Good
With that out of the way, let’s get to the survey data beginning with our positive words.
The Bad
With the positive stuff out of the way, let’s dig into our negative adjectives. Again, we expect that bigger brands will register with greater frequency. It’s when smaller brand emerge that real questions emerge.
The Trends
Finally, we wanted to take a look at the trends from 2018 to 2019. Which brands received a greater percentage of the results for our positive descriptors, and which saw an uptick in the negative.