how to increase revenue at mini golf

These days, repeat patronage should be encouraged. You can grow your revenue line by encouraging members in bringing their guests along by providing services they can enjoy. If members can bring their friends, they will be much more inclined to visit the club for the social aspect, whether it’s on or off the golf course.

Full Answer

How can I increase the profitability of my miniature golf business?

For example you may find that you need to increase your average price per round, or the number of hours or days you are open, to achieve your goal for miniature golf profitability.

How can you increase your golf club’s revenue?

Not only will it increase your revenue, but you can encourage young children to embrace the sport, who could become a member of your club in the future. Create a parent/child package that includes a game of golf, food, drinks, and a gift, or you can even host parent/child lessons or contests.

Is a mini golf course a good investment?

With the right design and construction, and a solid business plan, a mini golf course can be a very lucrative investment. Many courses pay for themselves within 1-3 years. Mini golf profits are widely recognised as being more lucrative than other similar attractions, such as go-cart racing, paintball games, and rock climbing.

How much should I charge for a round of mini golf?

Average Price Per Roundthis is the average price you will charge customers to play a round of mini golf. So, for example, if you charge $20 for adults and $10 for children/students/pensioners, your average price per round will be $15.

How do you promote mini golf?

8 Ways to Promote Your Miniature Golf Course to the CommunityPromote as a Team Building Exercise. ... Hire Out Your Miniature Golf Course for Kids' Birthday Parties. ... Provide a Fundraising Facility. ... Host a Dedicated Teen Night. ... Introduce a Loyalty Scheme. ... Encourage the Sharing of Selfies Using Selfie Photo Ops.More items...

Can you make money playing mini golf?

Mini golf courses tend to be profitable businesses—and sometimes very lucrative—because of their business model. But you can't rely on a business model to ensure that your mini golf course will also be a success.

How can I make my golf course more profitable?

Strategies to Boost Revenue at Your Course This SeasonSell packages.Custom memberships.A well-designed loyalty rewards program.Branded merchandise.Sponsorships.Add an eCommerce page to your website.Open up an online booking channel.Upselling and cross-selling.More items...

How much revenue does a golf course generate?

Profitable golf courses are generally selling for six to eight times EBITDA, while courses that aren't profitable tend to sell at 0.8 to 1.4 times revenue.

How do people make a living playing golf?

How To Make Money Playing Golf (Top 5 Ways)Get a Job as a Golf Pro. ... Play in Golf Tournaments. ... Place Friendly Bets with Your Friends. ... Become a Mystery Shopper. ... Get Sponsorships/Become an Influencer.

Does golf pay well?

All sources of income considered, professional golfers are among the world's highest paid athletes. Sports Illustrated magazine reported that golfers Tiger Woods and Phil Mickelson were the top two highest earning athletes on the publication's 2011 list, The Fortunate 50.

How can I promote my golf business?

BrandingPick a signature hole. ... Advertise Your Course Layout With a Drone Video. ... Take Quality Course Pictures. ... Run a social media contest. ... Remarket your customer list on Facebook. ... Leverage your pros on social media. ... Update your review profiles. ... Encourage customers to post about your golf course.More items...

How can I grow my golf business?

1.) Claim & Optimize Your Online Business Listings. ... 2.) Dive into Google Analytics More Often. ... 3.) Shoot More Videos for Social Media. ... 4.) Retarget Past Customers. ... 5.) Host More “Fun” Golf Tournaments. ... 6.) Implement a Giveaway to Grow Your Email Marketing Database. ... 7.) Run “Micro” Facebook Ad Campaigns. ... 8.)More items...•

How can I attract more golfers?

6 Easy Ways to Attract Millennial Golfers1: Offer free club rentals with PGA lesson or round of golf. ... 2: Different style of play. ... 3: Social media interaction. ... 4: Have a social tournament for local young adults. ... 5: Incentivize your golf round with local business. ... 6: Inbound Marketing.

What is the profit margin on golf clubs?

After all expenses, the best golf retailers rarely profit more than 2-3% of the total cost of a club. However, as a whole, we can say that around 33.33% of the cost of a golf club is the markup from the retailer.

How do country clubs increase revenue?

Loyalty Programs A 5% increase in member retention can increase your profitability by 75%, and loyal members spend more than new members. Create a loyalty program to help your customers and members choose your business over your competitors and make sure your existing customers are satisfied and more likely to return.

How do golf courses make money in the winter?

The most common income streams are green fees, membership fees, pro shop sales, and food and beverage sales. While increasing membership fees or green fees might seem like a good way to increase revenue, it might put off more golfers than the additional income earned.

How long does it take for a mini golf course to pay for itself?

Many courses pay for themselves within 1-3 years. Mini golf profits are widely recognised as being more lucrative than other similar attractions, such as go-cart racing, paintball games, and rock climbing.

Do mini golf courses go out of style?

And, secondly, mini golf courses never go out of style—they are always popular.

How much of your golf revenue comes from 20% of your customers?

It states that on average 80% of your revenue comes from 20% of your customers. Unfortunately, identifying your VIPs can be difficult. Thankfully, you can make your golf POS software do the work for you. Start a loyalty program for your members by setting up simple milestones based on their activity at the club.

What are the four levers that can lead to an increase in revenue at a golf course?

The good news is that there are several different tactics golf course managers can apply to increase their profitability and take advantage of golf’s second wind. Green fee play, memberships, food & beverage, and pro shop sales are the four main levers that can lead to an increase in revenue at a golf course.

How does text marketing work in golf?

Text message marketing is a powerful tool made to improve the golfing experience and generate more revenue at your golf course. While emailing might be king in the golf industry, text messages on average receive a 90% open rate as opposed to 20% for emails and response rates are 7.5 times higher for text messages. In addition, with SMS marketing, you can reach golfers directly in their pockets while they’re on the course. Imagine how much success you can have by promoting a 20% discount at your restaurant through SMS marketing. However, keep in mind that text messages can be used for much more than promotions, you can also use them to welcome golfers, solicit feedback or invite them to an event. The idea here is to be timely and convey a clear message.

What is dynamic pricing in golf?

Wouldn’t you rather have an automated dynamic pricing strategy in place than sending “Rate break” emails to your golfers? Dynamic pricing is about finding what your tee times are worth at any given time. As our friend Leif Hanson, Director of Golf Operations at Mickelson National Golf Club says, “Tee times are only worth what someone is willing to pay for it, it’s a commodity. Unfortunately, the way it is our industry is that a tee time is not worth as much when it’s sunny and 25 degrees as it is on a rainy day.”

What is PGP golf?

PGP is all about bundling underutilized assets you have to offer into a single membership. The idea is to transform the occasional and irregular golfer into a loyal customer that usage every inch of your golf course. 3. A well-designed loyalty rewards program.

Why is golf a social sport?

Also, because golf is a social sport, they’re probably going to bring someone with them for each visit, further building your revenues. 2. Custom memberships. This new trend, primarily in private and semi-private clubs, empowers existing members to personalize their memberships according to their lifestyles and needs.

Why sell more prepaid golf rounds?

Selling more prepaid rounds will ensure that you get repeat visitors that you can build a good customer relationship with, and eventually convert to members. That golfer’s commitment to 10 rounds also means that you’re keeping them away from competing courses and on your fairways.

What is golf course management?

There are golf course management companies that can catapult your business into the 21st century. They have a forward-thinking approach to growing a golf course, as they will have the knowledge and tools to help you reach your desired goals, as they will analyze and alter your processes, such as staffing, scheduling, cost control, budgeting and more.

Why host family friendly golf?

Host family-friendly golf opportunities to encourage parents and children to enjoy a fun day out on a golf course. Not only will it increase your revenue, but you can encourage young children to embrace the sport, who could become a member of your club in the future.

What does a golf contest cover?

Golf contest insurers cover everything from cars, to boats, to a million dollars. If you can put a risk or chance to a prize, it can be covered. Sweeney says last year, Great Shot Golf paid out $220,000 in prizes.

Who is the CEO of Great Shot Golf?

"Almost every golf outing we touch has an auction," says Connor Sweeney, President and CEO at Great Shot Golf, a provider of golf contest insurance that works with 1,700 golf tournaments per year.

What is a chari tee golf tournament?

They're a fun way to freshen up your approach to summer development, take less planning than the annual gala or charity ball, and provide a distinct angle to reach and engage new supporters. Best of all, it's simple to cover costs through golfer registrations and sponsorships.

What are benchmarks in golf?

Benchmark uses four important key performance indicators. Key Performance Indicators are a business metric used to evaluate factors that are crucial to the success of an organization. The understanding of these four KPI’s is critical to your ability to successfully manage the tee sheet. Your tee time inventory is the most valuable asset any golf ...

What is the numerator in golf?

The numerator, or the number that is divided by capacity , is all of the rounds played on your golf course. All rounds should be included: 18-hole, 9-hole, back nine start, as well as comp rounds, employee rounds … all rounds. And, for the moment, we won’t make it any more complicated than that.

What is direct channel golf?

Golf course, or direct channels, can be your phone, a call center that answers your phone, your website or your mobile app. Indirect channels can be wholesalers and third-party marketing entities. The calculation is rounds booked direct divided by all rounds played.

What are the key performance indicators used in benchmarking?

Key Performance Indicators are a business metric used to evaluate factors that are crucial to the success of an organization. The understanding of these four KPI’s is critical to your ability to successfully manage the tee sheet.

Miniature Golf Global Governing Body Statistics

Miniature golf is played globally, with popularity in the USA, Europe (particularly Germany and Sweden), and Asian countries like China and Japan. As popularity grew, competitions were held, governing bodies formed to organize, coordinate, and promote the sport.

Miniature Golf Championship And Tournament Statistics

Below are some stats concerning miniature golf competitions, particularly the world championships.

Miniature Golf Industry Size Statistics

As with any business (or sport), miniature golf needs to make sense financially. Below we look at how mini-golf adds to the economy, how much it costs to set up, and what the future holds for the hobby/sport.

General Miniature Golf Statistics

Miniature golf is a varied pastime, with many people participating in it. Below we look at some random stats about the game of mini-golf.

Conclusion

We hope you enjoyed this deep dive into the fascinating world of miniature golf.