Who is Callaway Golf Company?
Callaway Golf Company is an American global sporting goods company that designs, manufactures, markets and sells golf equipment, golf accessories and golf lifestyle-related products in more than 70 countries worldwide.
Which golfers have signed endorsement deals with Callaway?
Callaway has maintained endorsement deals with many professional golfers who play on the world's leading tours, including Phil Mickelson, Henrik Stenson and Xander Schauffele. In early 2021, Callaway signed an agreement with Jon Rahm.
What did Bruce Parker do for Callaway Golf?
In 1985, the company hired Bruce Parker as head of sales, who later became the company's Chief Merchant and, through his tenure with Callaway Golf as head of sales, was responsible for sales in excess of $3.0 billion. He was involved in all major decisions during the company's growth.
When did Callaway Golf start making forged wedges?
In 1996, the company hired Roger Cleveland as chief club designer and in 2002, launched the Callaway Golf Forged Wedges, constructed from carbon steel with modified U-grooved faces. In 1996, Callaway announced development of a new golf ball, under the leadership of Chuck Yash, the former head of Taylormade Golf.
Why is Callaway Golf so popular?
Callaway Golf has always believed that the way to grow the game of golf is to make it more enjoyable for the average golfer. That is why Callaway Golf tries to design, create, build and sell the most forgiving golf clubs in the history of the game —giving more golfers more opportunities to hit a few additional ‘great’ shots each round. Callaway Golf intends to continue to grow the game by helping people enjoy the game. —Ely Callaway, founder, January 2001
How much did Callaway make in the 1990s?
By the late 1990s, Callaway ’ s sales had risen to over $800 million, up from only $5 million a decade earlier. The company ’ s production facility churned out expensive clubs, running three shifts six days a week. Every golfer knew the Big Bertha, and a score of famous amateurs accepted Callaway stock as recompense for appearing in advertisements for the club. Entertainers including rock star Alice Cooper and Canadian singer Celine Dion endorsed the Big Bertha. Even computer mogul Bill Gates took time off from running Microsoft to appear in a Big Bertha commercial. By 1998, Callaway claimed that almost 70 percent of all professional golfers worldwide used a Callaway driver. The company held about a third of the U.S. driver market, and a company spokesperson told Golf Magazine (May 1998) that Callaway wanted 100 percent. Callaway ’ s annual sales were double that of its nearest competitor, and the company hoped to break the billion-dollar mark soon.
Who made the hickory stick golf club?
The club was made by Hickory Stick, a tiny California company run by two entrepreneurs, Richard Parente and Dick De La Cruz. Callaway liked the golf club so much that he called up its manufacturers to tell them so. Parente and De La Cruz, short of money and looking for someone to invest in their company, asked Callaway for help. In 1984 Callaway purchased the small enterprise at the bargain basement price of $400,000, and pinned his own name to the company.
Why is Callaway Golf so popular?
That is why Callaway Golf tries to design, create, build and sell the most forgiving golf clubs in the history of the game--giving more golfers more opportunities to hit a few additional 'great' shots each round. Callaway Golf intends to continue to grow the game by helping people enjoy the game. --Ely Callaway, founder, January 2001
What is the ticker symbol for Callaway Golf?
Ticker Symbol: ELY. NAIC: 33992 Sporting and Athletic Goods Manufacturing. Company Perspectives: Callaway Golf has always believed that the way to grow the game of golf is to make it more enjoyable for the average golfer.
How much did Callaway make in the 1990s?
By the late 1990s, Callaway's sales had risen to over $800 million, up from only $5 million a decade earlier. The company's production facility churned out expensive clubs, running three shifts six days a week. Every golfer knew the Big Bertha, and a score of famous amateurs accepted Callaway stock as recompense for appearing in advertisements for the club. Entertainers including rock star Alice Cooper and Canadian singer Celine Dion endorsed the Big Bertha. Even computer mogul Bill Gates took time off from running Microsoft to appear in a Big Bertha commercial. By 1998, Callaway claimed that almost 70 percent of all professional golfers worldwide used a Callaway driver. The company held about a third of the U.S. driver market, and a company spokesperson told Golf Magazine (May 1998) that Callaway wanted 100 percent. Callaway's annual sales were double that of its nearest competitor, and the company hoped to break the billion-dollar mark soon.
Who made the hickory stick golf club?
The club was made by Hickory Stick, a tiny California company run by two entrepreneurs, Richard Parente and Dick De La Cruz. Callaway liked the golf club so much that he called up its manufacturers to tell them so. Parente and De La Cruz, short of money and looking for someone to invest in their company, asked Callaway for help. In 1984 Callaway purchased the small enterprise at the bargain basement price of $400,000, and pinned his own name to the company.
Callaway Golf Company History Timeline
After buying into the company for $400,000 in 1982, Callaway renamed the company Callaway Hickory Stick and personally sold clubs out of the trunk of his car.
About Callaway Golf
The company was established as the "Toro Motor Company" in 1914 to build tractor engines for The Bull Tractor Company,
Abstract
Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in sales in 1998. Mr.
Citation
Lal, Rajiv, and Edie Prescott. "Callaway Golf Company." Harvard Business School Case 501-019, August 2000. (Revised September 2005.)
Why did Callaway choose women to study golf?
In selecting the golfers to study, Callaway decided to focus on women who were just beginning to play, as well as, experienced, competitive golfers who wanted to own the latest equipment. Callaway management felt that these two extreme groups of golfers had been overlooked by golf club manufacturers.
What is Callaway Management?
Callaway management decided what it needed to do was to bring the technicians and women golfers together. Beginning about three years ago, Callaway sent a team of researchers, designers, and golf pros out to visit with 40 women golfers of various abilities in locations from California to Florida.
Early Career in Textiles and Wine
Starting Over with Golf
- At the age of 60, Callaway thought it was time to relax, and, hearkening back to his youth and the years when he was a tournament champion, he began in earnest to resume his game of golf. One day on the golf course, he became acquainted with a hickory-shaft club that had a steel core. The club was made by Hickory Stick, a tiny California company run by two entrepreneurs, Richard Par…
Ruling The 1990s with Big Bertha
- In 1991 Callaway created the “Big Bertha” Driver, an oversized driver named for the huge gun used by the Germans during World War I to drop shells on Paris from six miles away. The principle behind Callaway’s creation of the metal wood driver was that it put more weight around the perimeter of the head of the club, resulting in a thinner face. According to Callaway, this gave th…
Keeping Afloat in The Late 1990s
- By the late 1990s, Callaway’s sales had risen to over $800 million, up from only $5 million a decade earlier. The company’s production facility churned out expensive clubs, running three shifts six days a week. Every golfer knew the Big Bertha, and a score of famous amateurs accepted Callaway stock as recompense for appearing in advertisements for ...
Further Reading
- Barkow, Al, “A Controversy Going Longer Than the Drives,” New York Times,July 15, 2001, p. SP11. Brull, Steven V., “Can Callaway Find the Green?,” Business Week,November 30, 1998, pp. 83-84. “Callaway on Callaway,” Daily News Record,June 22, 1995, p. 8. “Ely Callaway: He Did It His Way,” Business Week,July 23, 2001, p. 44. Gallagher, Leigh, “Fore!,” Forbes,December 13, 1999, p. 382. …